HotelREZ X Oaky Partnership: Unlocking Automated Upselling Opportunities for Over 2,500 Independent Properties and Groups.

Oaky becomes the new preferred upselling partner for HotelREZ Hotels & Resorts, the World's 3rd Largest Consortia of Independent Hotels to allow more hotels to drive incremental revenue through automated upselling.

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Oaky, the automated, guest-first upselling platform for hotels, recently entered into a strategic partnership with HotelREZ Hotels & Resorts, one of the leading distribution, sales and marketing partners for independent properties and groups. This agreement makes Oaky the new preferred upselling partner for 2,500+ establishments in over 100 countries currently working with HotelREZ. The goal is to support HotelREZ Members in generating more ancillary revenue by making automated upselling more accessible and effortless for them. 

Through this collaboration, HotelREZ members can explore the concept of automated upselling. They will discover how a platform such as Oaky can benefit their daily operations, improve the guest experience and generate incremental revenue. This will equip them with valuable knowledge on upselling and best practices, thus empowering them to confidently leverage this approach at their hotels.

Even guests booking through GDS, OTAs and leisure operators become reachable via pre-arrival upselling through Oaky for hotels using HotelREZ to distribute inventory across these third-party channels. This is a powerful benefit since sending targeted offers ahead of the stay strengthens brand recognition among future guests and lets them customise their stay. It also allows hotels to collect data they can use in further communication and to build brand loyalty.

“We’re delighted to enter this partnership with Oaky and give our members the chance to explore the potential automated upselling has for hotels and travellers. It’s time for more properties to embrace it and offer personalised add-on options to both direct bookers and guests coming from third-party sources. We’re excited to introduce our members to Oaky, to benefit from their award-winning platform and comprehensive expertise,” says Mark Lewis, CEO, at HotelREZ.

Of course, Oaky’s current hotel clients also stand to benefit from this new partnership. Given that only a fraction of bookings usually come via direct channels, HotelREZ provides an important opportunity for properties to distribute their rooms across global and regional OTAs, leisure operators and GDS. By opening doors to these new distribution channels, HotelREZ allows hotels to significantly increase their exposure among new client segments. This also includes target markets which still prefer booking via GDS such as the media and government organisations as well as the construction and logistics industries. 

“We’re excited to be named HotelREZ’s preferred partner for upselling and to support their members with our experience and know-how on the topic. It’s also great to know that our clients have access to this group of well-established and seasoned distribution experts who offer access to an exceptional range of third-party channels. That will help properties promote their inventory even more effectively and plays perfectly into Oaky’s goal of helping hoteliers maximise their revenue,” says Erik Tengen, Co-founder, at Oaky.



HotelREZ Hotels & Resorts was founded in 2004 by Mark Lewis, an experienced hospitality industry professional and entrepreneur. The company has grown to be one of the leading hotel representation companies dedicated to marketing and connecting independent properties with bookers worldwide. HotelREZ now provides distribution, revenue, sales consultancy and marketing services and support to more than 1,500 hotels, apartments and hotel groups in over 100 countries including private label GDS chain code solutions. HotelREZ Hotels & Resorts is a SAAS company. HotelREZ manages the brand Best Loved Hotels, a collection of unique global individual properties, with a dedicated GDS Programme, together with a Website, aimed at the high-end leisure agency and traveller. HotelREZ also incorporates the global World Rainbow Hotels, the world’s only GDS enabled LGBTQ global hotel consortia representing some 1200 hotels in 230 destinations across the globe.


About Oaky

Oaky is a hyper-personalised upselling software that helps hotels boost revenue through enriched guest experience and branding. Enabling hotels to leverage segmentation, personalisation, dynamic pricing and more, Oaky takes upselling services and upgrades to the next level, maximising the average spend per guest and taking the legwork out of the upselling process. Oaky has been recognised as the Best Upselling Software by Hotel Tech Report for 5 years in a row and is trusted by innovative hotels, groups and chains across the globe, including the ONYX Hospitality & Radisson Hotel Group.