Le Méridien Pasadena Arcadia Enjoys A 24% Increase In F&B Revenue Thanks To IRIS’ Mobile Dining
The LA hotel has boosted guest spend and saved resources with IRIS’ mobile dining app.
Le Méridien Pasadena Arcadia, part of Aimbridge Hospitality, has embraced evolving customer preferences and technological advancements by implementing IRIS' mobile dining app, resulting in a transformation of their F&B operations and guest experience.
IRIS, a leading provider of digital F&B and guest experience platforms, was chosen by Le Méridien Pasadena Arcadia to provide guests with a modern, digital F&B ordering experience and maximise F&B orders from leisure and corporate guests, especially during peak occupancy.
With 233 hotel rooms and over 14,000 square feet of stylish event space, the four-star hotel has subsequently increased F&B revenue by 24% year-on-year through IRIS’ mobile dining app, with digital orders surging by 18%.
Tes Deregla, Director of Food & Beverage at Le Méridien Pasadena Arcadia added, “Mobile dining is not only time-saving for both guests and staff, but also combines the best of both worlds in terms of efficiency, customisation and convenience.
The digital ordering app has significantly elevated our F&B revenue and enhanced guest satisfaction. The streamlined QR code process and user-friendly app ensures swift and convenient navigation for guests - akin to UberEats, but with shorter wait times and a fresher, superior culinary experience!”
Committed to sustainability and streamlined resources, the hotel aimed for a paperless, efficient F&B ordering system. The mobile dining app aligns with this vision, offering a modern, digital alternative to traditional paper menus, and empowering the hotel to allocate resources based on demand, enhancing operational flexibility.
Graham Rushin, VP Sales and Marketing at IRIS commented, “In the dynamic landscape of the hospitality industry, Le Méridien Pasadena Arcadia's success story with IRIS' mobile dining app serves as an inspiring example of how embracing technology can revolutionise F&B operations, drive ancillary revenue, and elevate the overall guest experience.
The seamless digital ordering experience has become a guest favourite, creating a win-win for both the hotel and their valued guests."
Guest satisfaction and average spend has also improved. Guests can now customise and personalise their orders, add messages to the chef and enjoy a quicker, more accurate delivery with customer wait times being halved. Guests are more comfortable ordering online in their own time, from the comfort of their own devices – they don’t feel judged, they can order as much as they like and can add a range of additional items and condiments to their order thereby boosting spend.
It's evident that guests have readily adopted this streamlined approach, making the most of the convenience offered by digital ordering.
