- QR code scanning: When ordering from a guest’s device, QR codes provide the most seamless mobile ordering. Guests scan a QR code in the room which leads them into a web based mobile ordering application. Without QR codes you’ll need guests to download an app which dramatically lowers usage rates.
- Intuitive menu content management system: Hotels shouldn’t have to call their provider’s support team or hire a developer to change menu items and prices. Any mobile ordering solution should make it easy to quickly and easily update menus in real time.
- Mobile payments: Mobile ordering solutions should allow guests to pay with popular platforms like Apple Pay, PayPal and Android Pay. Mobile payments increase conversion rates and create a seamless purchase process.
- Intelligent upselling: Typically waiters and room service managers can upsell to increase average order value; however, in the digital world this should be automated in an intelligent way to increase basket size during checkout and after.
- Order reporting & analytics: If you can’t measure it you can’t fix it. Room service ordering solutions must provide detailed analytics to inform menu decisions that increase sales and profitability across your business.
- Charge to room functionality: Most guests still prefer to charge room service to their room with the intent to maintain a single folio with the hotel and manage their trip budget. Mobile ordering solutions should integrate with your PMS to allow guests to securely charge items to their room. Additionally, this helps provide your PMS and CRM with critical tRevPAR data for operations, revenue management and marketing purposes.
- Back office order management system: What happens when orders are made? They need to be routed to the appropriate kitchen or bar who then may need to print a ticket and mark the order in progress or complete. Your mobile ordering solution should provide the ability to manage tickets as they come in.