M3 Builds Next Generation of Hospitality Financial Intelligence on Databricks

Investment gives hospitality’s leading financial platform the foundation to put AI-driven insight in the hands of thousands of hotel owners and operators.

October 08, 2026

Lawrenceville, North America, Lawrenceville, Georgia, United States /October 08, 2026/ Hotel Tech Report Newswire / - https://www.m3as.com/press-release/m3-builds-next-generation-of-hospitality-financial-intelligence-on-databricks/

M3, the hospitality industry’s leading accounting and financial platform, today announced it has selected the Databricks Data Intelligence Platform as the technology backbone for what it builds next, giving the company the data and AI infrastructure to move faster on behalf of hotel owners, operators, and management companies.

M3 serves more than 9,000 entities across North America, processing the financial, labor, and operational data that runs a significant share of the U.S. hotel industry. The investment brings that work onto a single foundation designed for AI from the ground up.

For M3 customers, this investment delivers faster, more focused outcomes. Key capabilities clients have asked M3 for, including sharper forecasting, faster portfolio-wide answers, and earlier warnings on cost and labor variances, now become engineering problems M3 can solve in weeks rather than architectural problems that take years.

The new architecture also consolidates M3’s data under centralized access controls and full data lineage, meeting the security and audit expectations of enterprise management companies.

“Hospitality has never had a shortage of data. What has been lacking is the enterprise data platform and the unique AI models on top to leverage it” said Klavs Miller, Chief Technology Officer at M3. “We built it, and our customers are going to feel it this year.”

The first capabilities built on the new architecture arrive this fall. More will follow quickly, and customers should expect the pace to keep increasing."

About Databricks

Databricks is the Data and AI company. More than 20,000 organizations worldwide — including AT&T, Bayer, BMW Group, HSBC, T-Mobile, Unilever, and 70% of the Fortune 500 — rely on Databricks Data + AI Platform to build and scale data and AI apps, analytics and agents. Headquartered in San Francisco with 30+ offices around the globe, Databricks offers a unified platform that includes Genie, Lakebase, Agent Bricks, Lakeflow, Lakehouse, and Unity Catalog.

About M3

M3 is the leading provider of accounting, financial reporting, business intelligence, and labor management and modeling solutions exclusively for the hospitality industry. For more than 25 years, M3 has helped hoteliers gain efficiency, automate financial operations, and gain real-time financial visibility across their portfolios. Trusted by more than 1,000 customers, representing over 9,000 hotel properties across North America, and backed by a 95% annual customer retention rate, M3’s award-winning platform combines hospitality-specific software, customized outsourced accounting services, and a growing suite of AI-powered capabilities built for how hoteliers actually operate. A Blackstone Growth portfolio company, M3 is headquartered in Atlanta, Georgia. Learn more at www.m3as.com.