MARA Solutions launches AI Visibility Tracker to make hotels' presence in AI search measurable
Track and Optimize your Hotel's Visibility in AI Search
The AI Visibility Tracker shows hotels how often ChatGPT, Gemini, Perplexity and Google AI Overviews recommend them, and what they can do to improve it.
MARA Solutions today launched the AI Visibility Tracker, a standalone product that makes hotels’ visibility in AI search measurable and actionable.
Guests increasingly ask ChatGPT & Co. where to stay and receive a shortlist of hotels in return. Properties missing from those answers are often never considered, yet most hotels have no way of seeing how LLMs present them.
The AI Visibility Tracker runs the prompts guests use when asking LLMs where to stay, and measures how visible a hotel is in the answers over time. It automatically surfaces the most visible hotels for each prompt and in the local area, so hotels see who they compete with in AI search without having to name competitors themselves. A sources view shows which websites each answer draws on, and recommended actions highlight the content gaps to close. A boutique hotel with a strong family offering that its website barely mentions, for example, would be advised to create content that makes it clear.
"AI search is becoming one of the main ways guests decide where to stay," said Tobias Roelen-Blasberg, Co-Founder of MARA. "LLMs don't rank hotels the way a search engine does. They combine a hotel's website, listings and reviews into a single answer. We built the AI Visibility Tracker to make that visible, so hotels know where they stand and what to improve."
"Every hotelier knows where they rank on Booking.com and Google. Very few know what ChatGPT tells a guest who asks for the best boutique hotel in town," said Maximilian Lüders, Co-Founder of MARA. "Hotels that start measuring this now will have a real head start."
Early users are already acting on the results. "The action plan is what impressed me most," said Phill Burges, Head of Digital Marketing at UK hostel group beds & bars. "It showed us, hostel by hostel, where our websites weren't clearly stating things we offer, so AI tools were leaving them out. Those were easy wins we hadn't spotted ourselves, and the platform made it easy to prioritise tasks and measure their impact quickly."
The AI Visibility Tracker is available now and can be set up in minutes. MARA will present the product in a live webinar on 12 November 2026.
