TrustYou and TravelMAX Announce Strategic Partnership to Bring AI-Powered Hospitality Technology to North Cyprus and International Markets

The partnership makes TravelMAX the exclusive referral partner for TrustYou's Hospitality AI platform in North Cyprus, giving hotels access to AI-driven guest experience, reputation and customer data solutions.

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TrustYou, the world's leading Hospitality AI platform, and TravelMAX, one of the region's leading travel technology and hospitality distribution companies, today announced a strategic partnership to distribute and support TrustYou's hotel technology solutions across North Cyprus and additional international markets served by TravelMAX.

Under the agreement, TravelMAX will act as TrustYou's exclusive partner in North Cyprus, supporting hotels throughout the region in adopting TrustYou's suite of AI-driven products, including:

  • Customer Experience Platform (CXP) — guest feedback, survey and reputation management

  • Customer Data Platform (CDP) — unified guest data and intelligence

  • AI Agents — AI-powered guest communication and automation

Together, these solutions are designed to help hotels improve guest satisfaction, strengthen their online reputation, increase operational efficiency and drive more direct revenue opportunities in an increasingly digital hospitality landscape.

“At TrustYou, we believe that strong partnerships are based on a win-win, a philosophy that is clearly reflected in the added value we deliver to the hotelier. By joining forces with TravelMax, we are bridging our Hospitality AI Platform incl. global guest feedback technology with their exceptional local presence and market knowledge. Their deep understanding of dynamic regions like Northern Cyprus ensures that our shared partners have the exact tools and localized support they need to elevate the guest experience and drive real growth."

Marcel Stiller, VP EMEA of TrustYou.

“The hospitality industry is changing faster than ever. Artificial intelligence, guest data, online reputation and customer experience management are no longer optional technologies — they are essential pillars for every successful hotel operation. When we examined TrustYou's vision, AI capabilities and global success stories, we saw that this is one of the most advanced Hospitality Guest Experience AI ecosystems in the world. This partnership is a major step in TravelMAX's transformation into a global hospitality technology distribution and solutions company, and we believe TrustYou's products will bring significant added value not only to hotels in North Cyprus, but to hospitality partners across the many international destinations we work with.”

Dr. Muhammet Yaşarata, Co-Founder and CEO of TravelMAX.


“Hotels today need much more than a traditional software provider — they need technology partners that help them understand guest behaviour, improve operational performance and create better guest journeys from beginning to end. TrustYou's portfolio is highly aligned with the future direction of the industry, and at TravelMAX we are committed to supporting our hotel partners with implementation, long-term strategic guidance, training and digital transformation support.”

Burak Kula, General Manager of TravelMAX.

Hotels in North Cyprus and the wider region interested in learning more about TrustYou's solutions through TravelMAX can contact either company directly.

About TravelMAX

TravelMAX is one of the region's leading travel technology and hospitality distribution companies, headquartered in Girne, North Cyprus. Beyond tourism distribution, TravelMAX is continuously expanding its ecosystem with globally respected software and AI technology providers, supporting hotels with technology implementation, strategic guidance, training and digital transformation.

About TrustYou

TrustYou is the world's leading Hospitality AI platform, helping hotels and hospitality businesses understand and improve the guest experience. Its solutions — including the Customer Experience Platform (CXP), Customer Data Platform (CDP) and AI Agents — enable hotels to manage guest feedback, online reputation and guest data, and to deliver smarter, more personalised guest journeys. TrustYou is headquartered in Munich, Germany.

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