MEININGER Hotels Prepares for 2021 with Oaky
Berlin-based MEININGER Hotels has announced its roll out of Oaky across its 29 and counting properties in Europe.
The hybrid brand plans to offer its diverse customer base an even more personalised stay experience with an automated yet personalised upsell initiative. Known for their modern design and central locations, MEININGER Hotels are arming themselves with the best tools possible to meet market recovery head on.
Oaky uses engaging, modern guest communication to promote targeted, personalised offers to increase the value of every booking. MEININGER Hotels can automate this process via Oaky and offer all guests the chance to customise their stay with ancillary products and services before and during their trip. That way travellers have the best experience possible and the hotels can effortlessly boost their average spend per guest.
“We are looking at expanding and further establishing the MEININGER brand across Europe. We are also working on increasing our direct business and our ancillary sales. Using Oaky is the quickest way for us to increase our incremental revenue and delight our guests at the same time,” says Malin Widmarc-Nilsson, Head of Commerce at MEININGER Hotels.
One of the main reasons for MEININGER Hotels to implement an automated upselling solution was to reach more people with their upselling and cross-selling offers. Oaky makes it easy to do that since it sends targeted emails to guests regardless of the channel they book through. MEININGER Hotels went another step further and created their offers in eight different languages to further personalise the guest experience and lift conversion rates.
"We’re so happy to welcome MEININGER Hotels to the Oaky family. MEININGER is a truly innovative company that is going above and beyond to answer today’s multifaceted travellers' needs for a convenient and comfortable stay. They are thinking ahead and arming themselves with the best possible tactics for when the market recovers. Optimising and personalising each guest’s stay is a natural next step for them and we’re glad Oaky can play a key role in this." Clément Dénarié, Head of Sales at Oaky
After deciding to roll out Oaky at all of their properties, MEININGER Hotels worked closely with Oaky’s customer success team to set up the tool and collect creative ideas for upsell and cross-sell offers. Since all of their properties are unique, being able to offer different deals at each hotel was especially important to MEININGER Hotels.