NextGuest Sponsors Karisma Hotels & Resorts' "Holidays for Your Heroes" Campaign

NextGuest and other partners are helping provide vacations to frontline workers.

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NextGuest has partnered with Karisma Hotels & Resorts to sponsor their "Holidays for Your Heroes" campaign. Karisma Hotels & Resorts and its partners are donating 150 dream vacations to essential workers and their loved ones to redeem whenever it is safe to travel again. People are invited to nominate their heroes through the campaign website or by posting an image of who they nominate on Instagram with the hashtag #HolidaysForYourHeroes. Additionally, frontline workers themselves can apply to win a free vacation, and people can also purchase a vacation package to gift to an essential worker.

"This inspiring initiative is designed to express appreciation and give back to the frontline workers who are risking their lives every day in the fight against COVID-19. While many people are eager to travel again, these brave and selfless heroes deserve a vacation and a chance to de-stress once COVID-19 subsides," said Margaret Mastrogiacomo, EVP of Strategy at NextGuest.

About NextGuest

NextGuest provides hoteliers with everything they need to thrive in the digital world, with bespoke technology solutions developed to meet the needs of luxury hotel clients coupled with elegant design capabilities that bring brands to life. We marry the power of data with brand discovery to uncover unique strategies that apply to everything from website design, content marketing, CRM, and more, helping the world's top hotel brands maximize ROI as they acquire, convert, and retain guests throughout the travel planning journey. While each of our services is available on its own, the integrated technologies, marketing, and consulting offerings work together to increase digital engagement and generate revenue for hoteliers, allowing them to focus on what matters most — serving their guests.