Oaky Welcomes Renowned Consultant Pablo Torres in Response to Growing Demand for its Front Desk Upselling
Pablo Torres joins Oaky to help hotels build effective front desk upselling strategies for lasting revenue growth
Oaky, a leader in automated hotel upselling solutions, proudly announces the appointment of renowned hospitality consultant and author Pablo Torres as its new Front Desk Upselling Coach. This strategic move reflects Oaky’s remarkable 640% year-to-date increase in revenue from its Front Desk Upselling solution, as more hotels aim to unify their upselling efforts and maximize revenue potential across the guest journey.
The hospitality industry has been undergoing a significant transformation as more hotels tap into the overlooked potential of front desk upselling, especially when it’s integrated and automated across the guest journey. Traditionally, front desk upselling has operated separately from core revenue management strategies, relying on manual processes that make it challenging to deliver personalized, real-time offers. This approach frequently results in inconsistent guest experiences, missed revenue opportunities, and free upgrades given away to guests without a cohesive strategy.
Oaky’s Front Desk Upselling solution directly addresses these challenges by providing hotels with a unified, automated solution that connects front desk upselling to the entire upsell and broader revenue strategy. By automating this process, Oaky saves time, enables accurate tracking of upsold items and upgrades, and enables personalized, consistent upsells that align with the hotel’s goals. Front desk agents are also rewarded for successful upsells, which improves their confidence and motivation to engage with guests and drive sales.
Driven by a commitment to helping hotels unlock these benefits, Oaky further supports its customers with expert-led guidance and innovative tools that enhance both guest satisfaction and revenue growth.
“Front desk upselling is a key touchpoint for a hotel to maximize its upselling potential. Our ambition is to make front desk upselling more personalized, more rewarding and easier than ever before. We are committed to supporting our clients not only with innovative upselling tools but also with the expertise needed to maximize their potential,” said Erik Tengen, CEO and Co-founder of Oaky. “Pablo Torres’ extensive experience in revenue strategy makes him a perfect fit for this initiative, helping hotels adopt Front Desk Upselling and turn it into a long-term, profitable strategy.”
Pablo Torres: Expert in Revenue Strategies for Hotels
Pablo Torres is a distinguished consultant, educator, and LinkedIn Top Voice, renowned for his extensive expertise in revenue management and upselling strategy within the hotel industry. Recently, he launched his new book Mastering Hospitality Ancillary Revenue, a go-to resource for hoteliers seeking to maximize their revenue potential. With a proven track record of driving impactful results, he has worked with top-tier hotels worldwide to implement systems that optimize guest interactions while enhancing operational efficiency.
In his role at Oaky, Torres will help hotels maximize the potential of their front desk upselling strategies for lasting and tangible results while building strong, motivated teams that achieve consistently high performance month after month.
“Joining Oaky is an exciting opportunity to help hotels make the most of every guest interaction. Communicating with guests throughout their customer journey, Oaky helps hotels optimize each customer touchpoint, enhancing their experience while optimizing the hotels’ ancillary revenue streams. Over my career in hospitality consulting, I’ve supported hundreds of hotels implementing upselling strategies to boost additional revenue. Front desk upselling, in particular, holds untapped potential when integrated with a hotel’s broader revenue strategy. With Oaky’s powerful tools, we’re set to empower teams to engage guests with timely, personalized offers that make a real impact. I’m looking forward to working with Oaky’s clients to implement proven strategies that turn each check-in into a strategic revenue opportunity,” said Pablo Torres, Front Desk Upselling Coach at Oaky.
