ROOMDEX selected by Curator Hotel & Resort Collection as the Preferred Partner for Upselling Solutions

ROOMDEX, the leading technology innovator in hotel upselling, has been named a Preferred Partner for Upselling Solutions by Curator Hotel & Resort Collection. Curator’s growing membership includes 97 hotels and resorts located across the U.S., including hotels from Davidson Hospitality Group, Noble House Hotels & Resorts, Sage Hospitality Group, Springboard Hospitality, and Viceroy Hotels & Resorts.

ROOMDEX stood out to Curator because of the company’s ABS-powered Upselling, its noted performance successes with Springboard Hospitality hotels and its flexible pricing model.

“We became aware of ROOMDEX through our member hotels who were showing great revenue and ROI with the provider’s automated upselling solution,” said Brent Hayhurst, Director of Program Development at Curator. “Also intriguing was the success of their Attribute-based Selling product. Given the feature-rich nature of the independent hotels in our collection, we see real revenue potential for this technology and so wanted to make ABS easy to consider and adopt by member hotels.”

ABS means selling individual, immutable room features such a balcony, a view, a room on a high floor, etc. (as opposed to room services). ROOMDEX ABS automatically prices individual room attributes based on demand, availability, persona, and other attribute pairings. With ABS, guests choose the room features they want and have a more personalized experience. ROOMDEX hotels that have switched to ABS Upselling have seen a 14% increase in YoY upselling revenue.

“The partnership with Curator provides a tremendous opportunity for our company,” said Jos Schaap, CEO & Founder of ROOMDEX. “We are looking forward to showing off both the revenue potential of ABS, as well as the empowerment guests are given to customize their stays.”