ROOMDEX, A Hotel Upsell Innovator, Partners with Zoku Hotels and Workspaces

Award-winning Hospitality Innovator Reaps Immediate Results with ROOMDEX’s Automated Hotel Upsell Tool

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ROOMDEX, a pioneer in automated hotel upselling solutions, is pleased to announce that Zoku has activated ROOMDEX’s Upgrade OptimizerTM software in its hotel in Amsterdam, The Netherlands.

Upgrade OptimizerTM simplifies and monetizes the hotel room upgrade process by putting the power of choice in the hotel guest’s hands. Automation is the cornerstone. ROOMDEX uses hotel reservation, guest data and its proprietary persona and price algorithms to deliver personalized digital offers in many languages. ROOMDEX relieves hoteliers of the labor time required by other upselling solutions while delivering high margin revenue and a substantial ROI in both LOW and HIGH occupancy situations.

“It’s all quite simple,” says Hans Meyer, Co-founder and Managing Director of Zoku, “ROOMDEX does what it promises. It’s easy to use, fully integrated and there is no manual labor involved. And most importantly, the ROI is better than expected. In today’s challenging market, we are focused on our own product innovations and it has been a relief to be able to quickly and easily optimize our upselling revenue stream with virtually no time required by management and staff.”

ROOMDEX pilot hotels have reported an average of $65 (€53) of additional room product up-sell revenue per up-sold stay since using the hotel upsell tool. Upgrade OptimizerTM room revenue is improving RevPar and boosting ADR as hotel customers begin the road to recovery from the global pandemic.

Due to its innovative concept and hybrid hospitality model, Zoku continues to stay ahead of its competition and outperform other hotels in the market. ROOMDEX provides a great partner in helping Zoku to accel even further, as they continue to position themselves as a key differentiator in the industry. Providing simple solutions for guests is a top priority for Zoku, and ROOMDEX’s model helps strengthen this.

“Zoku has been doing quite well since activating Upgrade OptimizerTM,” said Jos Schaap, CEO and Co-Founder of ROOMDEX, “We’ve been pleased to be able to deliver great ROI despite the market’s current low occupancy and rate conditions. As usual, the Zoku team’s focus on innovation is driving their brand’s growth.”


ROOMDEX automates, monetizes and ultimately simplifies the hotel room upgrade process by putting the power of choice in the hotel guest’s hands. Founded early 2020 by Jos Schaap, Pierre Boettner and Denis Bajet, 3 industry veterans (Ex. MICROS, StayNTouch, Shiji and Nor1) who together bring over 90 years of hotel software experience around integrations, PMS, revenue management, BI, mobile, self service and upgrade optimization software. Our customers love it!