Small Danish Hotels forms strategic partnership with Mews to accelerate digital transformation

Leading Danish independent hotel chain chooses Mews as a strategic partner to power its diverse portfolio.

Company logo

Mews, the industry-leading hospitality cloud, has been selected as a strategic partner by Small Danish Hotels, the largest independent hotel chain in Denmark, to support the digital transformation of its portfolio of 64 independently owned properties across the country. The agreement enables hotels within the Small Danish Hotels chain to adopt Mews’ innovative property management system, with the goal of improving operational efficiency and guest experience.

With a legacy spanning over 40 years, Small Danish Hotels connects a diverse portfolio of boutique hotels, inns, castles and seaside retreats, offering business stays as well as tailor-made holiday and weekend packages. This partnership gives its member hotels the opportunity to retain their individuality while gaining access to Mews’ innovative property management system, enabling faster operations, deeper automation, and increased revenue opportunities.

“This partnership is a perfect match,” said Matt Welle, CEO of Mews. “Small Danish Hotels represent some of Denmark’s most unique and independent properties. Through this collaboration, Mews can empower them to thrive individually while benefiting from the strength of a connected, forward-thinking brand.”

Member hotels that choose to implement Mews will benefit from award-winning cloud-based solutions, including digital check-in terminals and integrated payments, helping to reduce manual processes and elevate guest service. 

“Partnering with Mews is a pivotal step in our digital evolution,” said Finn Kræfting, CEO of Small Danish Hotels. “Mews’ modern, user-friendly platform will help our member hotels operate more efficiently, deliver even better guest experiences, and future-proof their businesses. It’s a solution that respects the individuality of each hotel while uniting us under one powerful system.”

To learn more about how Mews is transforming hospitality for independent hotel brands like Small Danish Hotels, visit Mews.

About Mews

Mews is the leading platform for the new era of hospitality. Powering 12,500 Customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include BWH Hotels, Strawberry, The Social Hub and Airelles Collection. Mews was named Best PMS (2024, 2025) and listed among the Best Places to Work in Hotel Tech (2021, 2022, 2024, 2025) by Hotel Tech Report. Mews has raised $410 million from investors including Goldman Sachs Alternatives, Kinnevik and Tiger Global Management to transform hospitality.

Get personalized product recommendations

Product recommendations advisor

Ghostel icon
You’re almost done
Are you sure you want to leave and lose your progress?
I want to continue
I want to leave