Sofitel London St James Continues to Lead in Innovation with New Proposal Tool

Sofitel London St James modernises selling process with Proposales

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Proposales announced today a new partnership with Sofitel London St James. Sofitel London St James, a five-star modern luxury hotel located in the heart of St James’, will partner with Proposales to provide modern and engaging proposals for group, meeting, and wedding inquiries.

In late 2021, business started to already bounce back to 2019 levels. This prompted Sofitel London St James to look for new ways to increase efficiency and conversion while maintaining their luxurious high level of service. “It was a crucial time to know how to modernise our selling process, how to keep attracting clients, and how to help the team,”  mentioned Sephora Haik, Group and Event Sales Manager at Sofitel London St James.

The team is now using Proposales to handle inquiries for groups, meetings, and weddings. By using personalized proposal templates, media such as images and videos, and tracking of client views, they are making the process easier for the sales team and clients.

This entire process has now become easier for the team by saving time handling inquiries and boosting conversion. “Now, with Proposales, it can take us one minute only to send a beautiful proposal and we also noticed an increase in our upselling and conversion of leads.”



Sofitel London St James is a five-star hotel located in a prime West End location. The Sofitel brand is part of Accor and the London St James location is one of their flagship hotels.

Traditional British design mixes with modern French elegance across the 183 bedrooms that come suitably well equipped for business and leisure guests alike. The hotel features an all-day dining restaurant, Wild Honey St James stylish restaurant, with a private dining room for up to 16 guests, the St James Bar, and a cosy Rose Lounge ideal for afternoon tea. With 12 versatile function spaces and an award-winning luxury spa, Sofitel London St James is the perfect destination in the heart of London.


About Proposales

Proposales allows hotels to create, send, edit and sign off on proposals the modern way. The simple tool helps hotels boost revenue at every step of the MICE & Group sales process. By using the easy drag and drop proposal creator, sales teams can put together beautiful, engaging and editable proposals in minutes. The option to include possible add-ons opens the door to effective, hassle-free event upselling and boosted revenue. Finally, the e-signature and integrations with hotel management software ensure a seamless sales process.