Strand Palace Hotel Joins Forces with Userguest
To Gain A Competitive Edge Through Direct Bookings
Welcoming guests to the heart of London, Covent Garden since 1909, leading independent hotel Strand Palace is excited to announce its partnership with Userguest, a leading hotel technology provider. This collaboration aims to maximize direct bookings for the sought-after city hotel, ensuring it stays competitive and attractive to its business and leisure travellers.
Hoteliers are facing challenges such as increasing distribution costs and rising inflation, making many of them rethink their pricing and revenue strategies. Direct booking tools like Userguest are on the rise as their fast implementation and immediate results give hoteliers a competitive edge by enabling them to have more control over marketing initiatives and revenue strategies through the hotel website.
Strand Palace hotel's Commercial Director, Pavan Soni, expressed his enthusiasm about this new collaboration, stating, "We are thrilled to partner with Userguest and drive more bookings through our direct channel. By leveraging this lightweight technology we are confident that we can provide visitors landing on our website with our most competitive rates and benefits. This partnership aligns perfectly with our strategy to deliver exceptional hospitality and ensure our distribution channels are optimized towards our overall revenue targets."
By integrating the tool into its operations just in time for high season, the hotel has seen a 24% increase in direct bookings and revenue thanks to Userguest’s smart notifications. The tool simply pushes visitors to complete a booking on the hotel website, the result is less drop-off and overall higher conversion rates.
“We’ve seen great results from the tool, especially the Price Comparison Widget on our booking engine. Being able to show visitors our best possible rate for their selected dates at this key point of the decision-making process has had a significant impact on conversions” said Kalp Raval, Cluster E-commerce Manager, Strand Palace hotel.
Hicham Benyebdri from Userguest added “Drop-off from a hotel's website is a key factor in losing business to a competitor or third-party provider, multiply this daily and the impact in total revenue could be huge. By simply integrating the hotel’s existing website and booking engine, our tool can influence visitors at key points of the guest journey and convince them to complete a booking.” This a simple, yet effective solution according to hoteliers and revenue experts embracing hotel tech tools to take back control of their direct channels.