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Userguest
4.8 (58 REVIEWS)
HT Score
82 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Userguest
Ranked 6 (out of 56) in Direct Booking Tools
Userguest - The Hotel Website Revenue Booster!
96% recommended by 58 hotels
Userguest is popular in United Kingdom with 11 hoteliers leaving an average rating of 97%.
Bell - AI powered product analyst
I analyzed all of Userguest’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like how Userguest efficiently increases direct bookings and revenue. Its customizable tools and real-time data personalization help hotels reduce OTA commissions. The analytics provide insightful decision support, allowing hoteliers to enhance guest experience and tailor marketing strategies. With strong account manager support, Userguest serves not just as a tool, but as a strategic partner, adapting to client needs and contributing to significant financial gains.
What Types of Hotels Userguest is Popular For
Size
16 | Small (10-49 room)
17 | Mid-Sized (50-99 room)
20 | Large (100-499 room)
4 | X-Large (500+ room)
Country
11 | United Kingdom
9 | France
5 | Morocco
3 | Italy
2 | India
2 | Spain
2 | Ireland
1 | Turks and Caicos Islands
1 | Cook Islands
1 | United States
1 | Malaysia
1 | Colombia
1 | Slovakia
1 | China
1 | Germany
1 | Malta
1 | Mexico
1 | Indonesia
1 | Czech Republic
1 | Canada
1 | Denmark
Type
26 | Luxury Hotels
24 | Boutique Hotels
21 | Resorts
18 | Branded Hotels
18 | City Center Hotels
15 | Bed & Breakfast & Inns
14 | Airport/Conference Hotels
14 | Limited Service & Budget Hotels
6 | Extended Stay & Serviced Apartments
6 | Vacation Rentals & Villas
2 | Hostels
2 | RV Parks & Campgrounds
1 | Casinos
Region
32 | Europe
5 | Asia Pacific
5 | Africa
3 | North America
1 | Oceania
1 | South America
1 | Central America
Category
58 | Direct Booking Tools
Didn’t find what you were looking for?
What is Userguest?
Founded in 2018 | Headquarters in Amsterdam (Netherlands) | 15 employees
Userguest is a revenue management system designed specifically for hoteliers to boost direct bookings and increase revenue. By leveraging AI-driven acquisition tools and conversion optimization, Userguest helps hotels decrease their reliance on OTA commissions. The platform features AdsPlus, which automatically generates optimized paid campaigns to attract high-intent travelers, and ConvertPlus, which enhances conversion through real-time onsite personalization. Seamlessly integrating with existing booking engines and tech stacks, Userguest serves as a strategic partner, empowering hotels to make data-driven decisions and enhance guest experiences.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Userguest products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Userguest Reviews Analyzed: 41
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Userguest Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Userguest
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Userguest's Provided Description:
"Userguest helps hotels grow direct bookings by connecting AI-driven acquisition with conversion optimisation. AdsPlus attracts high-intent travellers through automatically generated and optimised paid campaigns across multiple ad platforms, while ConvertPlus increases conversion through real-time onsite personalisation based on visitor behaviour and booking intent. Together, AdsPlus and ConvertPlus optimise the entire journey from click to conversion, helping hotels reduce OTA dependency and generate more profitable direct bookings while integrating seamlessly with existing booking engines and hotel tech stacks."
FAQs
Features
Conversion Boosters
4/5 features
Personalization
4/5 features
Offers & Promotions
4/5 features
Rate Monitoring & Parity
4/5 features
Messaging & Communication
4/5 features
Rewards & Loyalty
4/5 features
Analytics & Performance
4/5 features
Q1 '26 Direct Booking Tools Survey Insights
Is Userguest a good fit for your hotel?
Rank
Hotel size
Popular alternatives
#1
of 11
Small
93%
(63)
Smart Host GmbH is commonly considered an alternative to Userguest for Small hotels (10-24 rooms) due to its user-friendly email marketing tools and efficient integration with existing PMS systems, though some improvements in interface reliability with Protel are noted.
#1
of 11
Mid-sized
95%
(190)
The Hotels Network is commonly considered an alternative to Userguest for Medium hotels due to its intuitive platform and effective personalization tools that boost direct bookings through targeted messaging and rate comparison, despite some reservations about limited customization in message design.
#1
of 7
Large
95%
(77)
The Hotels Network is commonly considered an alternative to Userguest for Large hotels due to its ease of use and comprehensive personalization tools, which enhance direct booking conversions, although some users desire more advanced customization options and real-time support.
Small
93%
(63)
#1
of 11
Smart Host GmbH is commonly considered an alternative to Userguest for Small hotels (10-24 rooms) due to its user-friendly email marketing tools and efficient integration with existing PMS systems, though some improvements in interface reliability with Protel are noted.
Mid-sized
95%
(190)
#1
of 11
The Hotels Network is commonly considered an alternative to Userguest for Medium hotels due to its intuitive platform and effective personalization tools that boost direct bookings through targeted messaging and rate comparison, despite some reservations about limited customization in message design.
Large
95%
(77)
#1
of 7
The Hotels Network is commonly considered an alternative to Userguest for Large hotels due to its ease of use and comprehensive personalization tools, which enhance direct booking conversions, although some users desire more advanced customization options and real-time support.
Rank
Hotel type
Popular alternatives
#1
of 12
Luxury Hotels
95%
(189)
The Hotels Network is commonly considered an alternative to Userguest for luxury hotels due to its ease of use and advanced personalization features, which help increase direct bookings and improve user experience through personalized messaging and data-driven insights, although the system could benefit from enhanced customization options for greater flexibility.
#1
of 7
Vacation Rentals & Villas
92%
(29)
The Hotels Network is commonly considered an alternative to Userguest for Vacation-Rentals-Villas hotels due to its intuitive platform that facilitates easy setup and real-time display of personalized messages, aiding in increased conversion rates, while offering strong customer support responsiveness.
#1
of 7
Extended Stay & Serviced Apartments
95%
(33)
The Hotels Network is commonly considered an alternative to Userguest for Extended-Stay-Serviced-Apartments hotels due to its intuitive interface and strong support team, which facilitate ease of use and reliable integration, although the decision may depend on individual property needs.
Luxury Hotels
95%
(189)
#1
of 12
The Hotels Network is commonly considered an alternative to Userguest for luxury hotels due to its ease of use and advanced personalization features, which help increase direct bookings and improve user experience through personalized messaging and data-driven insights, although the system could benefit from enhanced customization options for greater flexibility.
Vacation Rentals & Villas
92%
(29)
#1
of 7
The Hotels Network is commonly considered an alternative to Userguest for Vacation-Rentals-Villas hotels due to its intuitive platform that facilitates easy setup and real-time display of personalized messages, aiding in increased conversion rates, while offering strong customer support responsiveness.
Extended Stay & Serviced Apartments
95%
(33)
#1
of 7
The Hotels Network is commonly considered an alternative to Userguest for Extended-Stay-Serviced-Apartments hotels due to its intuitive interface and strong support team, which facilitate ease of use and reliable integration, although the decision may depend on individual property needs.
Rank
Region
Popular alternatives
#1
of 12
Europe
95%
(179)
The Hotels Network is commonly considered an alternative to Userguest for Europe hotels due to its intuitive user interface and effective customer support, which facilitate swift campaign adaptations and boost direct bookings, though both may face challenges with multilingual support and integration complexities.
#1
of 5
Asia Pacific
96%
(42)
The Hotels Network is commonly considered an alternative to Userguest for Ap hotels due to its user-friendly interface and powerful personalization options, though the extensive range of features might require a learning curve for smaller teams without tech expertise.
#1
of 2
Africa
93%
(11)
The Hotels Network is commonly considered an alternative to Userguest for Africa hotels due to its ability to enhance direct bookings through personalized website experiences and comprehensive business intelligence tools, though some concerns about cost and display speed exist.
Europe
95%
(179)
#1
of 12
The Hotels Network is commonly considered an alternative to Userguest for Europe hotels due to its intuitive user interface and effective customer support, which facilitate swift campaign adaptations and boost direct bookings, though both may face challenges with multilingual support and integration complexities.
Asia Pacific
96%
(42)
#1
of 5
The Hotels Network is commonly considered an alternative to Userguest for Ap hotels due to its user-friendly interface and powerful personalization options, though the extensive range of features might require a learning curve for smaller teams without tech expertise.
Africa
93%
(11)
#1
of 2
The Hotels Network is commonly considered an alternative to Userguest for Africa hotels due to its ability to enhance direct bookings through personalized website experiences and comprehensive business intelligence tools, though some concerns about cost and display speed exist.
Rank
Country
Popular alternatives
#1
of 3
France
96%
(21)
The Hotels Network is commonly considered an alternative to Userguest for Fr hotels due to its ease of use, wide range of features, and responsive support team, although some users desire improvements in backend optimization and translation capabilities.
#1
of 6
United Kingdom
98%
(28)
The Hotels Network is commonly considered an alternative to Userguest for Gb hotels due to its responsive and knowledgeable customer support team, easy-to-use interface, and effectiveness in driving direct bookings, although some users express a need for more straightforward integration with existing systems and reporting tools.
France
96%
(21)
#1
of 3
The Hotels Network is commonly considered an alternative to Userguest for Fr hotels due to its ease of use, wide range of features, and responsive support team, although some users desire improvements in backend optimization and translation capabilities.
United Kingdom
98%
(28)
#1
of 6
The Hotels Network is commonly considered an alternative to Userguest for Gb hotels due to its responsive and knowledgeable customer support team, easy-to-use interface, and effectiveness in driving direct bookings, although some users express a need for more straightforward integration with existing systems and reporting tools.
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Userguest Reviews Summary
Ease of Use
4.8/5
Customer Support
4.9/5
ROI
4.7/5
Implementation
4.7/5
Recommended by
Achievements
This vendor's trending score is rising, Userguest is the #8 most trending product in the Direct Booking Tools category (out of 56) and the #420 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreUserguest’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Userguest Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Compare Userguest to Top Alternatives
Developed for hoteliers by hoteliers, The Guestbook: Cash Rewards Suite is a collection of growth driving enhancements to help boost direct bookings and increase your net revenue.
Smart communication for hoteliers and guests. Simple. Automated. Profitable.
Want to find out if Userguest is the best fit for your hotel?
Tell us about your hotel’s location, room count, integrations and requirements and we’ll send a free custom list of recommended vendors.
Hotelier Rating
Looking for specific info?
10
Excellent collaboration with Userguest
Adjoint de direction from 25-49 room in Paris (France)
Verified
3 months ago
A cordial monthly exchange with Mr. Will Breteau. A productive collaboration. I will certainly recommend Userguest to fellow hoteliers.
France
France
Adjoint de direction
Small Hotel
10
Performance & Tracking
Operations Managers, Hospitality Division from 25-49 room Boutique in Paris (France)
Verified
4 months ago
The service is very efficient, the results are tangible, and the value for money is excellent. All this with competent, precise, and discreet support.
France
France
Operations Managers, Hospitality Division
Small Hotel
10
Reliable Partner with Top-Notch Support
Revenue Manager from 10 to 24 room Bed & Breakfast & Inn in Long Bay Beach (Turks and Caicos Islands)
Verified
6 months ago
What I appreciate most about User guest is the prompt and reliable support we receive from our dedicated account representative. Their timely assistance makes a noticeable difference in our day-to-day operations and overall performance.
Turks and Caicos Islands
Turks and Caicos Islands
Revenue Manager
Small Hotel
10
Excellent Service
Revenue and Finance Manager from 50-74 room Bed & Breakfast & Inn in Stow Cum Quy (United Kingdom)
Verified
7 months ago
Our hotel’s direct booking rate increased by more than 35% within just a few months of using UserGuests. The system integrates smoothly with our existing website, and the guest experience has improved noticeably. Excellent product and outstanding service!
United Kingdom
United Kingdom
Revenue and Finance Manager
Mid-Sized Hotel
10
Review
GM from 50-74 room Branded Hotel in Deauville City (France)
Verified
9 months ago
What a great tool! Userguest helps us generate lots of live booking conversations and boost our direct sales. Will's insights and advice are always highly relevant and add real value. I highly recommend it!
We use Userguest and are extremely satisfied. The tool really facilitates live booking conversations, allowing us to capture visitors...
France
France
GM
Mid-Sized Hotel
10
Very effective tool, easy to use
Communications manager from 25-49 room Airport/Conference Hotel in Ville D'Avray (France)
Verified
11 months ago
- Personalized follow-up with Will - Easy to use even for novices - Effective tool from day one - Complete user behavior.
France
France
Communications manager
Small Hotel
10
Proven results
Direct of Marketing from 500+ room Branded Hotel in Old Windsor (United Kingdom)
Verified
11 months ago
Userguest have become a key part of our direct booking channel and work as a partner rather than tech supplier.
United Kingdom
United Kingdom
Direct of Marketing
X-Large Hotel
10
Very effective is converting lookers to bookers
Executive Chairman from 100 to 199 room Resort in Aroa Beach (Cook Islands)
Verified
11 months ago
User Guest is remarkably effective in converting website lookers into actual bookings thereby growing our direct market share in a material way.
Cook Islands
Cook Islands
Executive Chairman
Large Hotel
9
Excellent platform to reward guests and counteract those pesky OTAs!
Marketing Manager from 75-99 room Luxury Hotel in (United Kingdom)
Verified
14 months ago
The flexibility which the system can be used. A strong account manager who knows how to operate the system and available for demonstrations or to help lighten the workload and understand the pressures of hospitality. The dashboard of results allows a quick easy overview.
United Kingdom
United Kingdom
Marketing Manager
Mid-Sized Hotel
10
A dedicated service with a contact person who is always available to listen and provide good advice to help us grow our turnover.
DIrectrice from 50-74 room Airport/Conference Hotel in Carnac (France)
Verified
16 months ago
Thanks to Userguest, we have seen an increase in our turnover in a few months. The strategy is effective and the team is particularly responsive. The reports allow us to confirm the increases in revenue. A monthly follow-up which is very important.
France
France
DIrectrice
Mid-Sized Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
I’ve worked with multiple companies similar to Userguest in the past, but they stand out as my favorite by far. The price–quality balance is excellent, and the personal touch in their service is something both I and my clients truly value.
Showing all answers to: "What does this product or service do well?"
I’ve worked with multiple companies similar to Userguest in the past, but they stand out as my favorite by far. The price–quality balance is excellent, and the personal touch in their service is something both I and my clients truly value.
This product is a fantastic tool to have for conversion on hotel websites. The impact the tool has can be effectively measured in their back end reporting.
Messages that the tool provide can be the difference for conversion on the web page.
Question:
What differentiates this product or service from the competition?
Answer:
The team is approachable, adaptable, and always open to growth and development. They consistently go above and beyond to support and meet our evolving needs; there is truly nothing left to improve. I have a great collaboration with James & Anne-Sophie!
Showing all answers to: "What differentiates this product or service from the competition?"
The team is approachable, adaptable, and always open to growth and development. They consistently go above and beyond to support and meet our evolving needs; there is truly nothing left to improve. I have a great collaboration with James & Anne-Sophie!
Levels of customization that the messages have and the ability to apply it to different offers and theme. It can be applied in theme with the websites and does a lot to enhance the user experience on websites that can be tricky to navigate.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
My advice: choose this service with confidence. It offers great value, personal support, and proven results. The options are endless to enhance and refine your marketing strategies across both your website and booking engine
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
My advice: choose this service with confidence. It offers great value, personal support, and proven results. The options are endless to enhance and refine your marketing strategies across both your website and booking engine
If you are looking to maximise your direct channel, you have to consider using a tool like User Guest to provide those important prompts and direction to add to the user experience and create a succesfull navigation route for buying.
Recommended by
Caroline Cabboort
Success Manager
@
Booking Success
Jake Dazely
Business Development Manager UK
@
Net Affinity
Caroline Cabboort
Success Manager
@
Booking Success
Jake Dazely
Business Development Manager UK
@
Net Affinity
Are you a consultant or vendor that recommends Userguest?
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Userguest Integrations
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Support
Unverified
Userguest has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
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Ease of Use
0.0/5
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