The Hotels Network Named Best Direct Booking Tool in the 2023 HotelTechAwards

THN's award-winning Conversion and Personalization tools help hoteliers boost direct channel conversion

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The Hotels Network (THN) has been named 2023’s #1 Direct Booking Tool by Hotel Tech Report, and placed as a finalist in the Parity Management Solution category.

Each year, 2.5 million hotel industry professionals use to make informed technology purchasing decisions. The HotelTechAwards determine the best hotel software products across every category based on customer feedback and key proprietary data signals such as integration compatibility, organizational health, market share, partner network strength, and customer support quality.

"The ranking process is simple, transparent, and unbiased - judging is based on time tested ranking factors developed specifically for the industry. Only verified hoteliers with hands-on experience using each product are allowed to participate in the voting process. This means that The Hotels Network’s users decided the #1 Direct Booking Tool,” said Hotel Tech Report CEO, Jordan Hollander.

Trusted by 16,000+ hotels worldwide, The Hotels Network’s Conversion and Personalization tools help hoteliers tailor messages and offers to each individual website user to boost conversion, earning them the title of Best Direct Booking Tool of 2023. The easy-to-use platform allows properties to display customized messages to users through an extensive set of targeting options at critical points in the booking journey. Client hotels are also given the ability to manage their price parity effectively by allowing visitors to compare prices to OTAs and metasearch engines without leaving the hotel’s website and activating a price match when their rates are being undercut. 

Among the reasons why THN’s platform was honored with the recognition, reviewers mentioned that, “THN is able to help our hotel gain more direct bookings with their smart, user-friendly tools” noting that the platform is a “valuable tool in the current marketplace, allowing hotels to be as dynamic as possible with their sales strategies.” 

THN Founder, Juanjo Rodriguez, commented on the achievement, “From the beginning, we’ve believed that creating a global network of hotels will allow us to build unique products and provide remarkable value to our client hotels. We aim to give hoteliers the tools they need to power their direct channel and increase website conversion, and we’re proud to see we’ve achieved this award judged by the only people that matter: our clients.” 

The HotelTechAwards are often referred to as "the Grammys of Hotel Tech" and winners have been selected from more than 200 of the top technology products around the world. The HotelTechAwards are the industry's only data-driven awards platform with winners determined not by a handful of judges or popularity votes but by authentic product reviews from a global community of verified hotel technology users across more than 120 countries.

About The Hotels Network

The Hotels Network is an innovative technology company working with over 16,000 hotels around the globe. Boasting an international team of specialists with deep expertise in hospitality, product design and consumer marketing, the company offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.

In addition to price comparison, reviews summary and a full suite of personalization options, THN’s Predictive Personalization product harnesses machine learning techniques to predict user behavior and then automatically personalizes both the message and the offer for each user. The company’s latest innovation, BenchDirect, is the first benchmarking product for the direct channel, providing hotels with never-before-seen competitive data that completely changes the rules of the game.

THN’s mission is to improve the online booking experience, grow direct bookings and strengthen the relationship between hotel brands and their guests.