Unlocking the Advantages of Dynamic Pricing through the Oaky and IDeaS Integration

Hotel technology providers Oaky and IDeaS partner up, to streamline the process of establishing room upgrade prices, while simultaneously improving the guest experience, and hotel revenue opportunities.

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IDeaS Revenue Solutions, the world’s leading provider of automated revenue management software and services, and Oaky, the hyper-personalised hotel upselling solution, are thrilled to announce their partnership and integration. The partnership helps hotels and resorts increase their incremental revenue by leveraging the power of advanced analytics to optimise and automate the upsells they offer guests in real-time. 

This integration enables hoteliers to dynamically price room upgrades to capture maximum revenue for each guest. This integration utilises IDeaS’ demand-driven pricing decisions by room type and automatically delivers this data to Oaky. By optimising the pricing for upsell possibilities, hotels will experience an immediate revenue uplift with minimal risk, enhance conversion rates, and strike the profit optimal balance between occupancy and rate.

Oaky's automation guarantees that customised and optimally priced room upgrades are offered to guests at the appropriate moments of their journey, saving time, and capturing maximum revenue all while providing a personalised guest experience. Meanwhile, IDeaS G3 Revenue Management System (RMS) delivers scientific pricing and rate availability decisions, allowing hotels to maximize revenue from their demand and concentrate on their guest and business-critical operations.

“In today's dynamic world, we are thrilled to announce the integration of Oaky and IDeaS, a powerful combination that brings dynamic pricing to upselling in the hotel industry. It has been a pleasure collaborating with IDeaS to incorporate the power of upselling into the revenue management strategy, empowering hotels to unlock untapped revenue potential. Together, we are empowering leading hotels around the globe to enhance guest experiences and drive revenue growth through our integrated solution.” Clément Dénarié, Director of Strategic Partnerships and Alliances.

“A partnership such as the one between IDeaS & Oaky is a result of cooperative innovation and communications. Hoteliers can rely upon Oaky and its state-of-the-art & hyper-personalised upselling software and IDeaS for its leading data-driven revenue management solutions and can now take advantage of powerful opportunities within dynamic upgrade pricing capabilities for a more confident revenue strategy and profitability ”

Olga Tolle-Rodrigues, Director Global Alliances, Global Alliances.

The integration between Oaky and IDeaS creates a more seamless experience for guests, facilitating future guest loyalty and repeat business. It also makes it easier to establish the right data-driven rates not only for rooms but also for room upgrades, resulting in a 45% uplift in guest spend per upgraded night, without adding extra work to hotel teams.  


About IDeaS

IDeaS, a SAS company, is the world’s leading provider of revenue management software and services. With over 30 years of expertise, IDeaS delivers revenue science to more than 22,000 clients in 152 countries. Combining industry knowledge with innovative data analytics and technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated decisions they can trust.

About Oaky

Oaky is an upselling software that helps hotels boost their revenue by offering relevant upgrades & services to their guests throughout the whole guest journey. With automation, segmentation & dynamic pricing, it maximises the average spend per guest and removes manual work. Oaky has been recognised as the Best Upselling Software by Hotel Tech Report for 6 years in a row and is trusted by hotels, groups and chains across the globe, including the ONYX Hospitality & Radisson Hotel Group.