Userguest Secures €2.2M in Seed Funding to Revolutionize Hotel Technology

Hotel tech start-up prepares for rapid expansion and groundbreaking product innovation

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Userguest, the pioneering force in hotel technology dedicated to maximising direct revenue, is thrilled to announce the successful closure of a €2.2M seed funding round. Led by Al Mada Ventures and bolstered by CDG Invest, Saviu Ventures, UM6P Ventures, Kalys VC, Plug & Play and esteemed business angels Philippe Limes and Thane Kuhlman, this investment marks a transformative moment for the hotel tech start-up as it prepares for rapid expansion and groundbreaking product innovation.

With a mission to empower hoteliers globally through cutting-edge technology, Userguest has quickly established itself as an indispensable partner for hotels worldwide. Operating in over 30 countries and boasting a record of generating more than $100M in direct revenue for hotels since 2019, Userguest has achieved an extraordinary product-market fit and earned the unwavering trust of its clients.

Reflecting on the funding, Userguest's co-founder, Hicham Benyebdri, shared his excitement for the future. "This investment underscores our investors' confidence in our vision to create an automated tool that optimises conversions and revenue for hotels," Hicham Benyebdri stated. "Having solidified our market presence and earned the trust of leading hotel brands, we are now ready to elevate Userguest to new heights, enhancing hotel performance while enriching user experience, benefiting both hoteliers and travellers alike."

Investors also expressed their enthusiasm for Userguest's potential and their reasons for investing. "We are thrilled to lead this investment round," said Yassine Soual from Al Mada Ventures. "Userguest's impressive trajectory, commitment to innovation, and focus on customer satisfaction position it as a standout player in the hospitality tech space. We are confident that this funding will accelerate Userguest's growth and enable it to continue delivering exceptional value."

Nawfal Fassi Fihri from CDG Invest added, "Userguest has shown remarkable resilience and agility in navigating the challenges of the hospitality industry. We believe in the team's ability to drive sustainable growth and are excited to support them on their journey."

The primary goal of this fundraising round is to supercharge Userguest's growth and introduce new, innovative features and products. A significant portion of the funding will bolster the sales team, allowing the company to further penetrate key markets and solidify its position as a market leader and direct revenue optimiser.

"In addition to expanding our sales efforts, we are thrilled to announce the upcoming launch of several exciting features designed to enhance direct bookings and revenue via hotel websites," revealed co-founder and CTO Ahmed Chami. "Moreover, we are currently developing a groundbreaking new product that addresses a critical market need and sets new standards for innovation in the hospitality industry. Stay tuned for its reveal."

Userguest's rapid success is a testament to the invaluable contributions of its team. "We are immensely grateful to our dedicated team, whose hard work has been instrumental in driving Userguest's success," said co-founder Assil Bernossi. "We also extend our sincere appreciation to our partners and investors for their belief in our mission and their invaluable support as we continue to push boundaries in the hotel tech space."

With the new funding in place and a clear vision for the future, Userguest is well-positioned to redefine the landscape of hospitality. The company aims to deliver unparalleled product innovation, user-friendly features, and exceptional customer service through its plug-and-play solution, setting new benchmarks in the industry.

 

About Al Mada Ventures:

Al Mada Ventures is a Venture Capital Fund investing capital in scalable, sustainable, and innovative startups that have the power to reshape industries across the African continent. Fueled by a century-old African heritage and backed by 100% African capital, AMV supports visionary entrepreneurs who are developing and scaling transformative ideas for Africa and the world. 

 

About 212 Founders by CDG Invest:

 

212 Founders is an acceleration and investment program for startups with international potential and links to Morocco, Africa, and the Middle East. Since its launch in 2019, 212 Founders has created a strong investment dynamic, not only in Morocco but across the African continent as a whole. It has supported over 95 startups and made more than 19 seed investments.

About Userguest

Userguest is a fully automated tool that enables hotels to optimise their direct revenue from their website by curating personalised messages and intelligent incentives for visitors. The company was founded in Amsterdam in 2018 and has since expanded operations to over 30 countries.