The Hotelier's Guide to Text and Chat: How to use modern messaging to increase guest satisfaction and direct bookings.
Overview
Messaging has changed the way people communicate. 56% of guests say they will use messaging more in the next 2 years. 63% of millennials prefer messaging to phone calls. This guide has tips and best practices from hundreds of hoteliers on how to use texting and chat to improve communications, enhance service, and drive revenue.
What’s Inside- 5 reasons hotels are embracing messaging
- 8 tips for delivering excellent service with messaging
- How to use chat to assist direct booking
