REPORT

Summer 2025 Hotel Guest Experience Snapshot

Created in Collaboration with

TrustYou
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Overview

Discover what drove guest satisfaction, where operational gaps showed up, and what hoteliers from Rome to Stockholm can do to improve reviews.

What You'll learn

  • Rome showed the strongest gains in guest satisfaction, while other markets were mixed
  • Positive reviews tied most to Location and Service; negatives linked to Price, Maintenance, and WiFi
  • Guest feedback response rates dropped in several cities, amplifying review impact
  • “Coolcation” travel and long-haul returns reshaped demand patterns
  • Hotels urged to invest in core product quality, respond faster, and use mid-stay surveys

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