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Hotel CRM & Email Marketing

Guide to Hotel Loyalty: How to successfully navigate the modern loyalty landscape

Overview

After analyzing data from more than 200 hotel groups, we found that points-based loyalty programs are not as effective in driving direct revenue and boosting repeat bookings as many would believe. In fact, according to a Google/Greenberg study, the number one reason a high-value traveler chooses to book with a particular brand is customer service, not a loyalty program.

What’s Inside
  • State of Loyalty Today
  • What Consumers Want from Loyalty Programs
  • Hidden Costs of Points-Based Programs Getting Started with Loyalty 2.0
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Fairmont
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The Standard
Ace Hotel
Kimpton
Accor Hotels
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About Revinate

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