Managing Customer Expectations for Hotels and Attractions

Overview

Although hotels and attractions require tailored marketing strategies, one component applies directly to both—managing customer expectations. When realistic expectations are set, and when you go above and beyond to exceed them, customers are more likely to leave positive reviews, schedule repeat visits, and promote your brand.

What You'll learn

• Customer expectations 101
• Setting the right expectations
• Managing disappointment
• Impressing customers in a digital age
• Future of customer expectations