REPORT

Unlock Your Hotel's Revenue Potential With A CRM And Digital Marketing Integration

Created in Collaboration with

Cendyn
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Overview

Your hotel CRM isn’t only the hub for your guest-facing operations. It can also supercharge your hotel’s digital marketing by leveraging real-time guest data to shape your strategy. However, hotels cannot rely on their CRM’s guest profiles alone – they need to utilize that data to enhance and personalize their digital marketing campaigns. Download our guide to learn about the benefits of this integration including increasing direct bookings and visibility on metasearch, paid search, and all Google surfaces, leveraging look-a-like audiences, utilizing competitive pricing, and more!

What You'll learn

  • Organize your CRM
  • Ingredients of a successful CRM
  • How to segment your data and key segments to target
  • Leveraging look-a-like audiences

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Want to talk to a Hotel CRM & Email Marketing expert?

As the official sponsor of this guide, the Cendyn team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Hotel CRM & Email Marketing and which is right for your hotel.