Big Data: The Key to Boosting your Hotel's Value

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Data is the new oil – we used that quote many times before. But why are hotels not getting it right? They need to realize the true value of ‘Big Data’, not only in terms of profit margins but in other ways too, such as improving operational efficiency, staff productivity, and guest satisfaction. These are questions Dr. Michael Toedt answers in this White Paper.

What You'll learn

  • Where hotels are going wrong with ‘Big Data’
  • Open the door to ‘Big Data’ with Central Data Management (CDM)

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