CDM vs. CRM: Depth Versus Superficiality

Created in Collaboration with

purpleBackground ebookHolder category-buyers-guide


Does your CRM sit at the heart of your hotel’s IT stack? Do you rely on it for guest data and insights? If so, you could be making a big mistake – and missing out on a big opportunity. In our new White Paper, dailypointTM explores why the CRM is just another wheel in the cog of hotel tech and why central data management (CDM) holds the key to success. Download it for free today and unlock the door to a brighter future for guest data quality.

What You'll learn

  • What is wrong with the CRM?
  • Big Data and the Central Guest Profile
  • Central Data Management (CDM): the key to success
  • The future lies in depth and integrity of data

Keep up with the latest hotel tech tips, trends and insights with HTR’s monthly newsletter, theRewind

You’ve been subscribed

Invalid email format


Download the Free Report

By clicking the button above, you acknowledge, consent, and agree to the following: a) Our Privacy Policy and consent to receive notices and other communications electronically. b) We take your privacy seriously. You are providing express written consent for Hotel Tech Report to share your information with Our Partners to contact you via email.

Your guide was sent!

Your guide was successfully sent to .


Want to talk to a Hotel CRM & Email Marketing expert?

As the official sponsor of this guide, the dailypoint™ team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Hotel CRM & Email Marketing and which is right for your hotel.