REPORT

CDM vs. CRM: Depth Versus Superficiality

Created in Collaboration with

dailypoint™
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Overview

Does your CRM sit at the heart of your hotel’s IT stack? Do you rely on it for guest data and insights? If so, you could be making a big mistake – and missing out on a big opportunity. In our new White Paper, dailypointTM explores why the CRM is just another wheel in the cog of hotel tech and why central data management (CDM) holds the key to success. Download it for free today and unlock the door to a brighter future for guest data quality.

What You'll learn

  • What is wrong with the CRM?
  • Big Data and the Central Guest Profile
  • Central Data Management (CDM): the key to success
  • The future lies in depth and integrity of data

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Want to talk to a Hotel CRM & Email Marketing expert?

As the official sponsor of this guide, the dailypoint™ team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Hotel CRM & Email Marketing and which is right for your hotel.