Hotel CRM Disruption: From a Marketing Tool to the Leading IT System

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The largest and most comprehensive study on CRM and data management in the hospitality industry was recently published. In it, 85 hotel chains worldwide are surveyed on their CRM activities, the solutions they use and the problems they face.

What You'll learn

  • How to get clean data
  • Why Hotel CRM isn't just a marketing tool anymore
  • Centralized profile management and data warehousing

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