Is your hotel stuck in a digital cul de sac?

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How to leverage Big Data and outshine the OTAs In this White Paper, we take a look at the wider tech stack and examine why, it is, in many cases, ineffective in enabling hotels to access the power of Big Data and in turn, compete successfully against Online Travel Agents (OTAs). We start with the archetypal problem of multiple guest profiles within the IT stack and why this will inevitably lead to a digital dead end for hotels.

What You'll learn

  • A typical customer journey for the hotel guest
  • Personalization: why it matters (and why the OTAs are so good at it)
  • Achieving the Golden Record: how to create a single guest profile
  • Is the tide already turning for hotels?

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