Reimagining the Role of Travel Media in Building Luxury and Lifestyle Brands

Overview

Travelers who seek out luxury and lifestyle hotels are a unique customer segment, and there’s a small margin to meet these customers’ lofty expectations. In a new survey from Skift and Curacity, 89 percent of luxury travelers said that they were more likely to book a high-end hotel if they were already familiar with its brand.

What You'll learn

• Walking a Tightrope to Deliver Novelty, Luxury, and Value for Ultra-Discerning Travelers
• The Art and Science of Luxury and Lifestyle Hotel Brand-Building
• Why Certain Hotel Recommendations Carry Far More Weight Than Others
• The Reemergence of Email As a Primary Branding Opportunity
• Q&A: Using Travel Media to Expand Into Untapped Markets
• Brand-Building Strategies That Deliver Measurable Results
• Why Travel Executives Lack Confidence in Brand Measurement
• How Hotels Are Attributing Bookings to Media Brand Newsletters
• Q&A: Applying Attribution to Modern Brand-Building