Hotelier's Guide to Navigating Group Sales

Created in Collaboration with

purpleBackground ebookHolder category-buyers-guide


While leisure business has seen significant rebounds over the last 18 months, group sales have been almost non-existent due to the ongoing effects of COVID-19. Many hoteliers have adapted revenue strategies to combat these losses by repurposing event space, introducing options for hybrid meetings, and refocusing efforts on intimate weddings and meetings in lieu of large-scale gatherings. With higher vaccination rates and eased travel restrictions, many teams are anxious to start meeting in person again – priming the industry for a group business comeback in 2022. Even if group business does not initially reach pre-COVID levels right away, the increase in interest means hotels need to adapt once again to the return of group business. To make sure you have all the essentials covered, our latest guide takes you through the necessary steps to navigate the challenges of the current group business landscape and how to master lead management.

What You'll learn

  • Learn to generate leads effectively
  • Nurture your leads carefully
  • Set realistic timelines
  • Synchronize the buying cycle
  • Future-proof your RFP response process
  • Analyze and optimize

Keep up with the latest hotel tech tips, trends and insights with HTR’s monthly newsletter, theRewind

You’ve been subscribed

Invalid email format


Download the Free Report

By clicking the button above, you acknowledge, consent, and agree to the following: a) Our Privacy Policy and consent to receive notices and other communications electronically. b) We take your privacy seriously. You are providing express written consent for Hotel Tech Report to share your information with Our Partners to contact you via email.

Your guide was sent!

Your guide was successfully sent to .


Want to talk to a RFPs & Proposal Management Software expert?

As the official sponsor of this guide, the Cendyn team offers Hotel Tech Report users a free 30-minute consultation to help you learn about RFPs & Proposal Management Software and which is right for your hotel.