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Central Reservations Systems

A Clean Start to Hotel Distribution Post COVID-19

Overview

As hospitality rebounds from an unprecedented shutdown, hoteliers are in some ways starting from scratch, and the temptation is there to fill rooms with any available demand. In this report, we examine why recovery hinges on operators remembering past lessons and remaining steadfast on optimizing distribution and channel mix.

What’s Inside
  • Managing OTAs Will be Key to Early Recovery
  • Will Direct Bookings Momentum Continue?
  • Finding a Healthy Distribution Mix
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Marriott
Denihan Hospitality Group
Fairmont
starwood
The Standard
Ace Hotel
Kimpton
Accor Hotels
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About SHR

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