REPORT

The Four Key Pillars of a Successful Hotel Commercial Strategy

Created in Collaboration with

Lighthouse
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Overview

This report features an overview of commercial strategy and why there is the need to build a holistic commercial strategy at your hotel

What You'll learn

  • Predict: how you can spot demand with forward looking data, uncover new revenue opportunities, and create more targeted marketing campaigns
  • Price: how to set the right rates and build a successful discounting and promotional strategy with advanced rate intelligence data
  • Distribute: how to monitor disparity and optimise your channel mix
  • Analyse: how you can monitor, analyse and refine the strategies of all commercial teams with a business intelligence solution

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