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Review of Profitroom

10
Strong direct-booking tools and support, with room to improve reporting
Director Of E-commerce from 200 to 499 room Luxury Hotels in Sharm El Sheikh (Egypt)
Verified
3 days ago
Products Reviewed
Hotel CRM & Email Marketing
Channel Managers
Booking Engine
What do you like most?
First of all, beyond the technology itself, Profitroom has an excellent team across all departments, including Sales, Onboarding, and Customer Success. The level of support, responsiveness, and professionalism throughout the implementation has been highly appreciated. The CRM tools are simple, practical, and very useful for building long-term relationships with guests through personalized communication and offers. From the hotel side, the platform is very user-friendly, intuitive, and easy to manage. The commercial tools, including promo codes, special discounts, loyalty programs, and flexible rate configurations, provide strong support for direct booking strategies. From the guest perspective, Profitroom offers a very good UI/UX. The room and rate-plan presentation is well structured, the booking journey is smooth, and the mobile experience is particularly strong. The logical sorting of rooms and rates also makes browsing easier and helps guests understand the available options clearly. The platform also provides good flexibility for managing offers, packages, upselling opportunities, and personalized deals, which helps hotels improve conversion and encourage more direct bookings. Overall, Profitroom combines a strong booking engine, useful CRM and commercial tools, a smooth guest experience, and very supportive teams, making it a strong solution for developing the direct business.
What do you dislike or think could be improved?
The booking breakdown in the IBE could display applied discounts more clearly, as this is very important for understanding the final booking value and rate construction. The formulas and rate derivation options in the Channel Manager could be more advanced and flexible. Expanding the number of channels available through the Channel Manager would add significant value. CRM segmentation for email marketing could be simpler and more flexible, especially when creating targeted guest campaigns.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5

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