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Review of Sojern

8
Additional direct bookings — but attribution and ROI need work
General Manager from 200 to 499 room Branded Hotels in Sintra (Portugal)
Verified
1 days ago
Products Reviewed
Hotel Metasearch Management Software
What do you like most?
Sojern provides an additional opportunity to generate direct bookings and increase our hotel's online visibility. In a competitive market, every additional reservation contributes to our overall performance and helps us achieve our revenue objectives. We appreciate having Sojern as part of our digital distribution strategy, complementing our existing sales channels.
What do you dislike or think could be improved?
The main areas for improvement would be booking volume, return on investment, and greater transparency in booking attribution. Although Sojern provides an additional source of reservations, the results have been below the expectations initially presented to us. We would welcome stronger and more consistent booking production, along with clearer reporting on the actual incremental revenue generated for our hotel. Another important aspect is the identification and filtering of bookings, particularly those involving loyalty program members and reservations made through other distribution channels. Hotels should not be charged commissions for bookings that would likely have occurred directly, especially when guests use loyalty points to pay for their stays. Improving booking attribution and commission transparency would help ensure a fairer partnership and a better return on investment for hotels.
4.0
Very Good
Ease of Use
4.0/5
Customer Support
4.0/5
ROI
4.0/5
Implementation
4.0/5

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