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Review of Sojern

10
From OTA Dependence to Direct Wins with Sojern
VP Sales & Marketing from 500+ room Other in (United States)
Verified
8 months ago
Products Reviewed
Digital Marketing Agencies
Hotel CRM & Email Marketing
What do you like most?
Working with Sojern has changed how we run digital across our portfolio in practical, everyday ways. The biggest win is clarity: one portal, one set of numbers tied to booked revenue, and pay-on-stay economics that reconcile cleanly at month-end. I can scan performance by property, spot soft weekday gaps, and shift budget in minutes, not hours. Their fully managed email has been a quiet powerhouse—verified, opted-in lists that we actually own, thoughtful segmentation, and messages that drive guests back to our site. At Wingate Columbia this month, seven of eleven Sojern bookings came from email alone, a clear sign that re-engagement is working. Ads are equally hands-on; Sojern builds creative, targets OTA shoppers, and keeps optimization moving without my team living in the weeds. I also appreciate the human side: Adam answers the phone, screenshares when needed, and brings recommendations instead of jargon. The net effect shows up in NOI: more direct mix, lower cost of sale than typical OTA commissions, and fewer public issues because we can communicate pre-arrival and mid-stay. For a multi-property operator with lean teams, that combination—clarity, accountability, and real support—matters. Sojern helps us win business we can keep, and it frees my team to focus on sales relationships, operations, and the guest experience. If I had to summarize the value in one line: faster decisions, direct revenue, and a partner who shows up when it counts—in meetings, in data, and with solutions.
What do you dislike or think could be improved?
Since rolling Sojern out across our hotels, the day-to-day rhythm is cleaner and faster. I open one portal, see booked revenue and pacing by property, and make decisions immediately. Pay-on-stay means our spend aligns with real, consumed stays, not promises. Their team anticipates questions, brings creative options, and measures impact in plain language my owners appreciate. Email has become a genuine rebooking engine, and ads reliably capture high-intent demand. The result is steadier weekdays, healthier margins, and happier guests who return directly to us again and again. With that foundation the experience is strong as is; my only nice-to-haves would be optional mobile alerts for pacing gaps/wins. Truly minor, what’s there already delivers measurable, direct revenue.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5

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