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Review of Profitroom

10
Increase in direct bookings and reduction of effort. Intuitive BE with opportunities to upsell experiences and extras. I LIKE :)
Partner und Gärtner: Ich unterstütze Hotelbetriebe beim wachsen ? from 25-49 room Boutique Hotels in Drachselsried (Germany)
Verified
4 days ago
Products Reviewed
Hotel CRM & Email Marketing
Channel Managers
Booking Engine
What do you like most?
Guests want to book quickly and easily. The navigation system gives you a good feeling with every click. The backend is also designed in the same way: employees at reception and in the back office control the BE, the channel manager and the CRM options in a clearly designed system. Marketing campaign strategies can also be easily implemented here and email newsletters can be converted into data-driven booking incentives to increase the conversion rate. The reporting is also excellent, analytics and the evaluation for optimize & distribution are simplified. The load time of the booking engine is terrific. We have been working with Profitroom for many years and can really compare it to the market leaders. If there are several hotels, the individual houses can also be controlled via a central administration system and conveniently managed via one access. Last but not least, the service offers a quick point of contact for problems and questions. Here, too, we always quickly found a solution. Due to the commission-based billing, the interest in solutions also lies with the service provider and not only with the hotel. This common goal is a decisive advantage for us over competitors and supposedly cheaper providers.
What do you dislike or think could be improved?
It is already good that experiences and extras can be integrated into the booking process. This allows upselling measures to be controlled in a targeted manner. The linking of guest interests with target group-oriented offers would be a next step towards automated and interest-oriented customer relationship management. The use as a professional revenue management system also requires further development. Another possibility in the future should also be the integration of the metaverse in the form of NFTs in the experience journey. We see enormous opportunities here to see the guest no longer just as a guest, but also to integrate them even more strongly as an elementary part of a hotel operation and to involve them as partners. We are currently gaining experience in this area on a daily basis. An app would be helpful for mobile management and control. The responsive display of the backend area also has small errors. This is very useful, especially for people on the go or for employees working from home. Here we still see room for improvement and potential for further functions: employee communication, reward systems, voucher acceptance via QR code, project and task planning, photo management, interface to social media, whatsapp communication with the guest, push notifications.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5

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