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Review of ampliphi

10
Easy to use platform and great development team.
Area Revenue Manager from 500+ room Branded Hotels in Sydney (Australia)
Verified
14 days ago
Products Reviewed
Revenue Management Systems
What do you like most?
One of the things I appreciate most is that the developers genuinely listen to our feedback. They are always open to hearing our suggestions and are quick to implement updates and improvements that make the system even better. They also take the time to understand our operational experience, recognising that every hotel and management company has different processes and strategies. This willingness to learn from users and adapt the system to different operational needs is a great advantage. I also find the program very intuitive and easy to use. Its visual design makes it simple to navigate and understand, even when working with more complex features. At the same time, it offers a wide range of options that allow you to customize your strategy based on the specific property you are managing. The fact that the platform is continuously evolving and improving gives me confidence that it will keep meeting the changing needs of the hospitality industry. The system gives you the flexibility to choose how much control you want to keep over your pricing strategy. You can receive pricing suggestions based on market conditions, booking pace, and historical data from previous years, allowing you to review and decide whether to apply the recommended changes yourself. Alternatively, you can enable the Auto Publish feature, which automatically updates your rates even when you are not working. This provides additional peace of mind, as the system can react to changes in demand—such as a major event being announced after hours—and adjust prices accordingly. Another area where the developers are making great progress is improving the accuracy and depth of the reporting data. They are continuously enhancing the analytics available to hotels, including metrics such as booking window, lead time, length of stay, and other key performance reports. These improvements will make it much easier to analyze trends, make informed business decisions, and prepare monthly revenue reports more efficiently. It is encouraging to see that the platform continues to evolve based on the needs of hotel revenue teams. It also provides market pricing information from the competitive set across OTAs, giving us better visibility into market positioning and helping us make more informed pricing decisions.
What do you dislike or think could be improved?
The pricing decisions could be improved. However, the developers release updates on a weekly basis, and we can clearly see improvements every week. The event calendar could be improved by providing more accurate information about which areas are affected by each event. It can also be a bit slow to detect and display upcoming events.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5

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