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Review of Smartness

10
Fully satisfied
owner from 25-49 room Airport/Conference Hotels in Bressanone (Italy)
Verified
3 months ago
Products Reviewed
Revenue Management Systems
What do you like most?
I had the pleasure of working with Smartness (Smartpricing), and I can confidently say it represents a true revolution in the hospitality industry. Their AI-based dynamic pricing solution is highly advanced: it analyzes market data, demand trends, seasonality, and local events in real time, suggesting optimized room rates that help maximize revenue and occupancy automatically and strategically. What truly sets Smartness apart is its results-driven approach and deep understanding of the hospitality market. It’s not just a software provider, but a true strategic partner that supports hotels, B&Bs, and hospitality businesses in their growth and modernization journey. The seamless integration with PMS and channel managers makes implementation simple and efficient, while marketing and CRM tools such as Smartconnect effectively help increase direct bookings and reduce dependency on OTAs. The intelligent automation of decision-making and marketing processes saves valuable time, enables more informed decisions, and significantly improves overall performance. The results in terms of revenue growth and operational optimization are tangible within the first few months. An innovative, dynamic, and highly professional company that I wholeheartedly recommend to any property looking to elevate its management strategy and profitability. Smartness is the ideal partner for those who want to take a truly “smart” approach to hospitality business.
What do you dislike or think could be improved?
While the overall experience with Smartness has been extremely positive, there are a few areas where further improvements could add even more value. For example, additional customization options in reporting and dashboards could allow properties with specific analytical needs to tailor insights even more precisely to their strategy. In some cases, expanding advanced training resources or offering more in-depth onboarding sessions could help teams unlock the platform’s full potential even faster — especially for staff members who are less familiar with revenue management concepts. That said, Smartness already demonstrates a strong commitment to innovation and continuous improvement, and their responsiveness to feedback makes me confident that the platform will keep evolving in the right direction.
5.0
Excellent
Ease of Use
4.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5

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