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Review of Safara

10
A Game-Changer for Direct Bookings with an Intuitive, High-Converting Interface
VP of Revenue from 200 to 499 room Bed & Breakfast & Inns in Brooklyn (United States)
Verified
14 months ago
Products Reviewed
Booking Engine
What do you like most?
Having worked with numerous booking engines throughout my career at various independent hotels, Safara stands out significantly. The impact on our conversion rates has been remarkable since implementation. The streamlined, intuitive checkout process has dramatically reduced abandonment rates at a time when capturing direct bookings is more crucial than ever for our bottom line. What particularly impresses me is the clean, fast interface that presents our room options in a way that naturally guides guests through the booking process. The speed of the checkout experience is exceptional—guests can complete their booking in just a few steps, which is critical for capturing those high-value, last-minute reservations that might otherwise be lost to OTAs. I appreciate how the booking widget maintains our hotel's unique brand identity throughout the booking journey, creating confidence and trust with potential guests. This has been particularly valuable in helping us shift more bookings to our direct channel, improving our overall channel mix and reducing commission costs. The responsive design works flawlessly across all devices, which is essential considering the significant portion of bookings that now come through mobile.
What do you dislike or think could be improved?
Coming from a chain hotel environment, I miss some of the advanced chain-level booking features like centralized date searches across multiple properties, where guests can easily see availability across the brand in one place. Larger booking engines typically provide centralized control to manage promotions, availability, and rate parity at the brand level, while still allowing individual properties room for customizations. Introducing features like these would make Safara even more attractive for small to mid-sized hotel groups that want the best of both worlds.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5

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