Merchandising & Packages

4/5 features

Room substitutions

Maximise direct bookings and increase revenues during busy periods by providing guests with increased availability for longer length of stay bookings.
Multi-room bookings

Drive more bookings with a flexible date calendar that gives guests the ability to book multiple rooms in a single reservation.
Flat, floating and discounted rates
Pooled inventory
Special offers & discounts
Customizable add-ons

Showcase and sell extra services, products or experiences via your booking engine for guests to add-on to their booking and increase average order value.
Meal plans

Allows hotels to offer additional meal options to guests across every day of their stay, with the total price updated dynamically providing a creative work around to be able to break rate parity, increase conversion and increase average booking value.
Website Integration

Seamlessly integrates into any existing website
Social Media Integration/Bookings

Seamless integration with Facebook Instagram, Twitter, Google+, youtube, FourSquare and LinkedIn Business pages to capture paid social, word-of-mouth, influencer and organic social direct reservations

Upselling & Cross Selling

4/5 features

Multi-room bookings

Drive more bookings with a flexible date calendar that gives guests the ability to book multiple rooms in a single reservation.
Room substitutions

Maximise direct bookings and increase revenues during busy periods by providing guests with increased availability for longer length of stay bookings.
Gift Vouchers

Sell gift cards and vouchers through your hotel's website that can be redeemed via your booking engine to generate revenue and new bookings through consumer gifting.
Booking abandonment recapture

Automatically send branded, high-converting reminder emails to visitors that start to book a reservation on your site, but leave without completing it.
Customizable add-ons

Showcase and sell extra services, products or experiences via your booking engine for guests to add-on to their booking and increase average order value.
Special offers & discounts
Meal plans

Allows hotels to offer additional meal options to guests across every day of their stay, with the total price updated dynamically providing a creative work around to be able to break rate parity, increase conversion and increase average booking value.
Alternative accommodation recommendations (when no availability)

Hotel can recommend alternative partner hotels when there is no availability which helps retain direct bookers within the direct hotel community.
Loyalty program integration

Integrate with casino management systems and hotel/apartment loyalty programs to allow guests to book offers online specific to their loyalty accounts

Conversion

4/5 features

Mobile optimized/responsive
Special offers & discounts
Urgency messaging
Booking abandonment recapture

Automatically send branded, high-converting reminder emails to visitors that start to book a reservation on your site, but leave without completing it.
Multi-room bookings

Drive more bookings with a flexible date calendar that gives guests the ability to book multiple rooms in a single reservation.
Room substitutions

Maximise direct bookings and increase revenues during busy periods by providing guests with increased availability for longer length of stay bookings.
A/B testing & optimization
Price comparison widget

Showcase live real time rates on OTA like Booking and Expedia to reassure bookers that they're getting the best rate to encourage them to convert and book.
Multi-lingual
Conversion rate reports

Real time booking engine conversion rate analytics
Facebook conversion tracking

Measure and optimize your marketing campaigns across Facebook and Instagram.
Customizable exit intent modals

Convert bookers who are about to leave your booking engine by showing them an offer or getting them to input their email to get updates about new deals to capture their contact info and increase your chances of converting them in the future.
Form autofill

Automatically repopulate abandoned form fields.
Flexible dates

Enhance direct bookings by enabling guests to easily browse hotel rates, gaining quick access to best room rates and special offer availability
Rate plan comparisons

Showcase multiple rate plans with side-by-side comparison to sell more rooms by offering various rate plans, like breakfast included, early-bird rate, extended-stay discounts, upgrades, and more.
Google Hotel Ads Bookings

Integrate your booking engine and availability with Google Hotel Ads to drive more direct bookings to your website from travel searches on Google.
Tripadvisor Bookings

Integrate your booking engine and availability with Tripadvisor to drive more direct bookings to your website from travel searches on Tripadvisor.

Payments

4/5 features

Multi-currency
Apple Pay
Google Pay
Paypal
PCI Compliance
PayU
Stripe

Transactional Emails

4/5 features

Booking abandonment recapture

Automatically send branded, high-converting reminder emails to visitors that start to book a reservation on your site, but leave without completing it.
Post-stay emails
Pre-stay emails
Confirmation emails

Group Bookings

4/5 features

Wedding & corporate booking modules
Availability block

Block out dates to make rooms unavailable on your booking engine or specific channel (such as Booking.com and Expedia) or place a courtesy hold for a specific number of days/hours.

Reporting & Analytics

4/5 features

Automated reporting
Conversion rate reports

Real time booking engine conversion rate analytics
Referral Reporting

See where your bookings are coming from with referral source traffic analytics.
Google Analytics tracking

Use Google Analytics to track and generate reports on every shopper that passes through your booking engine.

Tax & Compliance

4/5 features

PCI Compliance
ADA Compliant
Tariffs

The ability for hotels to be able to customize taxes/tariffs to meet, charge for and display local market taxation and regulations.
Multi-currency
GDPR compliant

Safara Reviews Summary

5.0

Excellent

27 reviews

Ease of Use

4.9/5

Customer Support

5.0/5

ROI

4.9/5

Implementation

4.8/5

Recommended for

Booking Engine Ranked #11 out of 152

Safara Pricing

Above Average

This product is priced higher than the average product in the category which is usually an indicator that it is a premium product with enhanced functionality designed for more complex operations and use cases and larger properties.

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Support

Unverified

Safara has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

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Help Center Product Updates

2026

Learn more about the GCSC Certification

Looking for specific info?

High-Touch Support and Strong Conversion

Director of Revenue Management from 200 to 499 room Bed & Breakfast & Inn in Brooklyn (United States)

Verified

16 months ago

Safara’s booking engine stands out for its exceptional customer service—responsive, proactive, and always willing to troubleshoot issues quickly. It’s also optimized for conversion, making it easy for guests to complete their bookings with minimal friction.

United States

Director of Revenue Management

Large Hotel

Share review

Streamlined Booking with conversions in mind.

Development from 200 to 499 room Boutique in New York City (United States)

Safara’s booking engine streamlines the reservation process, enhancing user conversion by keeping users on the same site instead of redirecting them elsewhere. This seamless experience fosters trust and reduces drop-off, making it an invaluable tool for direct bookings.

Development

Simple, Effective, and Easy to Integrate

Head of Openings from 200 to 499 room Bed & Breakfast & Inn in Brooklyn (United States)

Safara is a great tool for driving higher conversion rates and making direct bookings more seamless. It’s easy to install and works well with other hotel tech tools, like CRM systems, to support shopping cart abandonment recovery. The platform is also straightforward to use, and the team is responsive and helpful.

Head of Openings

A Game-Changer for Direct Bookings with an Intuitive, High-Converting Interface

VP of Revenue from 200 to 499 room Bed & Breakfast & Inn in Brooklyn (United States)

Products Reviewed

Booking Engine

What do you like most?

Having worked with numerous booking engines throughout my career at various independent hotels, Safara stands out significantly. The impact on our conversion rates has been remarkable since implementation. The streamlined, intuitive checkout process has dramatically reduced abandonment rates at a time when capturing direct bookings is more crucial than ever for our bottom line. What particularly impresses me is the clean, fast interface that presents our room options in a way that naturally guides guests through the booking process. The speed of the checkout experience is exceptional—guests can complete their booking in just a few steps, which is critical for capturing those high-value, last-minute reservations that might otherwise be lost to OTAs. I appreciate how the booking widget maintains our hotel's unique brand identity throughout the booking journey, creating confidence and trust with potential guests. This has been particularly valuable in helping us shift more bookings to our direct channel, improving our overall channel mix and reducing commission costs. The responsive design works flawlessly across all devices, which is essential considering the significant portion of bookings that now come through mobile.

What do you dislike or think could be improved?

Coming from a chain hotel environment, I miss some of the advanced chain-level booking features like centralized date searches across multiple properties, where guests can easily see availability across the brand in one place. Larger booking engines typically provide centralized control to manage promotions, availability, and rate parity at the brand level, while still allowing individual properties room for customizations. Introducing features like these would make Safara even more attractive for small to mid-sized hotel groups that want the best of both worlds.

VP of Revenue

Really useful

Revenue Director from 200 to 499 room Bed & Breakfast & Inn in Brooklyn (United States)

Safara's booking engine has revolutionized our ability to capture additional revenue beyond just room bookings. The standout feature for us has been the capability to sell non-room inventory directly within the booking widget. Our guests can now seamlessly book restaurant reservations and spa appointments alongside their room, all in one streamlined transaction. Since implementing this integrated approach, we've seen a substantial increase in both restaurant and spa reservations, significantly boosting our non-room revenue contribution. What makes this functionality particularly valuable is how intuitive it is for guests. The booking flow naturally guides them to consider these additional services without feeling pushy or overwhelming. The quick loading times and frictionless experience encourage guests to explore all our offerings rather than just booking a room and leaving the site. The Safara team provided excellent support in setting up these additional inventory types, ensuring everything works smoothly within our existing operations. The ability to showcase our full property experience in one booking widget has not only increased revenue but also enhanced the overall guest experience before they even arrive.

While the current system works well, having more advanced inventory management tools specifically for non-room items would further enhance the experience. The ability to create bundled packages that combine rooms with spa or dining experiences could be a valuable addition to drive even more ancillary revenue.

Revenue Director

Great product and customer support

Project manager from 200 to 499 room Bed & Breakfast & Inn in Kyoto (Japan)

Safara's booking engine has transformed our hotel's direct booking experience with its intuitive user interface that seamlessly integrates with our website's aesthetic. Since implementation, we've seen a significant increase in conversion rates and direct bookings. The clean, user-friendly format displays our inventory and pricing attractively. What truly stands out is the exceptional mobile experience—guests can complete their bookings quickly and efficiently on any device without being redirected to a third-party site, maintaining the consistent brand experience throughout their journey. The booking widget feels like a natural extension of our website, creating a cohesive booking process that guests appreciate. Safara's customer support team has been exceptionally responsive and proactive, consistently offering innovative suggestions to enhance our booking process. What do you dislike or think could be improved? While Safara excels in most areas, adding date-specific messaging capabilities within the booking flow would enhance our marketing efforts. Currently, we can only add general messages for guests. Additional customization options for the booking interface would also provide greater flexibility to match our evolving brand identity.

While Safara excels in most areas, adding date-specific messaging capabilities within the booking flow would enhance our marketing efforts. Currently, we can only add general messages for guests. Additional customization options for the booking interface would also provide greater flexibility to match our evolving brand identity.

Japan

Project manager

Reservations from 200 to 499 room Bed & Breakfast & Inn in Brooklyn (United States)

Personally I find it to be a useful platform for connecting with potential guests. The integration with our booking system is smooth, and the platform’s clean layout makes it easy for guests to find what they need.

Reservations

Would recommend for all hotels

Revenue from 200 to 499 room Bed & Breakfast & Inn in Brooklyn (United States)

Safara brings in good exposure for our property, which helps us reach a wider audience. The platform is easy for guests to navigate, and the booking process is seamless.

Revenue

Increased Conversion!

Revenue Strategy Consultant from 75-99 room Boutique in St. Pete Beach (United States)

Safara makes everything so seamless for our guests. Upselling is inherent to the booking flow. No more linking off to other websites. The ability to make deep links for promotions and offers is second-to-none.

Revenue Strategy Consultant

Mid-Sized Hotel

An Outstanding Booking Engine for Streamlined Operations

CMO from 25-49 room Bed & Breakfast & Inn in Nakusp (Canada)

The booking engine provided by this vendor is incredibly intuitive and efficient. It has significantly improved our reservation process, reducing manual work and enhancing the guest booking experience. The seamless integration with our existing systems ensures smooth operation, minimizing errors and boosting overall efficiency. Additionally...

Canada

CMO

Small Hotel

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Sorry, this functionality is only available for verified hoteliers

Safara

What is Safara?

Room substitutions

Multi-room bookings

Flat, floating and discounted rates

Pooled inventory

Special offers & discounts

Customizable add-ons

Meal plans

Website Integration

Social Media Integration/Bookings

Multi-room bookings

Room substitutions

Gift Vouchers

Booking abandonment recapture

Customizable add-ons

Special offers & discounts

Meal plans

Alternative accommodation recommendations (when no availability)

Loyalty program integration

Mobile optimized/responsive

Special offers & discounts

Urgency messaging

Booking abandonment recapture

Multi-room bookings

Room substitutions

A/B testing & optimization

Price comparison widget

Multi-lingual

Conversion rate reports

Facebook conversion tracking

Customizable exit intent modals

Form autofill

Flexible dates

Rate plan comparisons

Google Hotel Ads Bookings

Tripadvisor Bookings

Multi-currency

Apple Pay

Google Pay

Paypal

PCI Compliance

PayU

Stripe

Booking abandonment recapture

Post-stay emails

Pre-stay emails

Confirmation emails

Wedding & corporate booking modules

Availability block

Automated reporting

Conversion rate reports

Referral Reporting

Google Analytics tracking

PCI Compliance

ADA Compliant

Tariffs

Multi-currency

GDPR compliant

Q2 '26 Booking Engine Survey Insights

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What you'll get

Want to find out if Safara is a good fit for your hotel?

Safara Reviews Summary

Safara Pricing

Safara Reviews

Safara Integrations

Support

Unverified

Support Not Verified

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