How Rydges Hotels Implemented SABA's Digital Ordering Solution During the Pandemic to Maximize F&B Revenue, Bolster Service Delivery and Reduce Costs

FOOD & BEVERAGE

Sails Port Macquarie implemented the SABA Hospitality digital ordering solution during the pandemic to maximize F&B revenue, while reducing costs and maintaining a high level of guest service.

Why it matters: The pandemic had a devastating impact on hotel profitability, meaning operators had to find ways to maximize existing revenue streams and create additional revenue opportunities. And they had to do so with a reduced workforce and less money.

The Sails web app is available to all guests without any download needed. The app allowed quick and easy access to all hotel information while enabling guests to order F&B and any other hotel items and services directly from their own mobile devices, without direct staff involvement.

Top 3 Core Objectives: Sails was not only looking for a way to maintain high service standards with fewer staff, they were looking to:

Increase F&B revenue: Specifically, Sails not only wanted to increase the volume of F&B orders, they wanted to increase the average value of each order.
Create new revenue opportunities: Sails wanted to create a new revenue stream from poolside dining without requiring a team member to patrol the pool area to take orders. In addition, they also placed a QR code on the minibar fridge.
Reduce costs: Sails wanted an engaging, cost effective and flexible way to provide all property information to guests, without the expense of re-printing collateral in a highly changeable environment.

"Both - guests and staff - love the solution and have really taken to it. More than nearly 30% of the guests are using SABA to place Food & Beverage orders and request their room be serviced. Many more are using it to access compendium information and information on local attractions and things to do in the hotel and the local area."

Marcus Taylor

Area General Manager

Innovators Mentioned

Rydges Hotels

SABA Hospitality

Marcus Taylor

Area General Manager

Rydges Hotels

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👍 Area General Manager Marcus Taylor said that providing a digital ordering and information platform was embraced by both guests and staff:

"Both - guests and staff - love the solution and have really taken to it. More than nearly 30% of the guests are using SABA to place Food & Beverage orders and request their room be serviced. Many more are using it to access compendium information and information on local attractions and things to do in the hotel and the local area."

⚖️ The selection process: During their research process, Marcus Taylor evaluated SABA Hospitality's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SABA Hospitality was the best fit solution:

Area General Manager Marcus Taylor said, about their decision: "We implemented the SABA Hospitality solution as it was extremely fast to deploy, cost-effective and flexible, allowing us to develop new concepts and make change as and when needed. We are glad we chose this platform as our guests love it, and the ease of use and support have been great."

📈 The results: Within 6 months, Sails was able to transform the profitability to their F&B offering, reduce their capital expenditure on collateral, and provide all guests a contactless and engaging way to access hotel information and place F&B orders directly from their own mobile device.

Substantial growth in Food & Beverage driven by the SABA digital ordering platform. Specifically, room service revenue increased 68% on the same time the previous year
Poolside Food & Beverage revenue increased by 65% compared to the same time last year with minimal staff involvement.
An estimated saving of AUD10,000 p.a. as minimal paper-based collateral requirements