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Lub d achieves an impressive 7.9x ROI with HiJiffy, increasing direct bookings and guest engagement.

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Lub d increased guest engagement and boosted direct bookings using HiJiffy’s AI-powered Guest Communications Hub. With 87% of inquiries automated and a 7.9x ROI, they saved time, improved efficiency, and delivered a better experience for their guests.
Why it matters: Lub d made guest communication quicker and easier by managing it all in one place. The result? Staff had more time to focus on what matters, operations ran more smoothly, and revenue got a noticeable boost, all while giving guests a better experience.

  • HiJiffy’s AI-powered tool simplifies guest communication across webchat, social media, and messaging apps. When Lub d started using it, they were able to answer FAQs, speed up bookings, and offer instant 24/7 support. This means their team can spend more time creating meaningful connections with guests.

Top 3 Core Objectives: Lub d set out to make guest communication easier, boost direct bookings, and streamline operations across its locations.

  • Automate Guest Interactions: The Hotel needed a smarter way to handle repetitive questions, letting their staff spend more time on meaningful interactions with guests.

  • Increase Direct Bookings: They focused on making the booking process faster and easier to increase revenue from direct reservations.

  • Centralise Communication: Lub d needed a way to handle guest inquiries more effectively, no matter which platform they came from. They wanted a single system to streamline communication and simplify management.

HiJiffy

Solve 85%+ of your guest's questions with AI directly on the Webchat, Social Media, WhatsApp & more.

4.6 141 REVIEWS

Innovators Mentioned

Lub d
HiJiffy
Dionis Kole
Hotel Tech Report reached out to Dionis Kole who verified this case study.

Director of Content and Digital Marketing

Lub d

Aline Massart
The hotelier hasn't yet verified the case study.

Group Director of Commercial

Lub d

"Partnering with Hijiffy has been a positive experience for us at Lub d. Their technology integrated smoothly into our operations, enhancing efficiency and improving guest engagement. The team’s dedication to understanding our specific needs and providing ongoing support has been invaluable. It’s been a pleasure collaborating with them to enhance our direct bookings and guest interactions via our multiple channels."

Dionis Kole

Director of Content and Digital Marketing

👍 Director of Content and Digital Marketing Dionis Kole said that HiJiffy seamlessly integrated into Lub d’s operations, improving efficiency, guest engagement, and direct bookings while providing dedicated support.:

  • "Partnering with Hijiffy has been a positive experience for us at Lub d. Their technology integrated smoothly into our operations, enhancing efficiency and improving guest engagement. The team’s dedication to understanding our specific needs and providing ongoing support has been invaluable. It’s been a pleasure collaborating with them to enhance our direct bookings and guest interactions via our multiple channels."

⚖️ The selection process: During their research process, Aline Massart evaluated HiJiffy's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that HiJiffy was the best fit solution:

  • Group Director of Commercial Aline Massart said, about their decision: "Being in hospitality, we are primarily a people-focused business, providing unique experiences. Many of the messages we receive can be automated, which allows us to concentrate more on the remaining 20% and provide a personalised human touch to our guests. Having the chatbot doesn’t remove the human element from the equation; on the contrary, it enables us to be more effective in addressing the guest interactions that do require human intervention."

📈 The results: Lub d achieved a 7.9x ROI and automated 87% of guest inquiries with HiJiffy, improving efficiency, increasing direct bookings, and providing faster, more consistent support across all channels.

  • 87% automation rate – The AI chatbot now handles most guest queries, reducing staff workload.

  • 7.9x ROI – Direct booking revenue significantly increased, making the investment highly profitable.

  • Faster, more consistent support – Guests receive quick, accurate responses across multiple channels, improving satisfaction.

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