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GUEST EXPERIENCE
How AMR Collection Increased Revenue by Implementing STAY's Guest Facing Solution
AMR's product manager explains that “we used a similar platform. However, neither the guests nor the operational area found it useful. My approach is very ‘customer-centered’. I was soon able to see what it was going to offer us. From the standpoint of failures with the previous application."
Increase guests' engagement: AMR used a different app before. Since the results were no good enough, they wanted to improve engagement through STAY,
Implement live surveys: It was important for AMR to keep track of guests' feelings during their stay
Increase revenue: ARM wanted to increase revenue through the implementation of a user friendly app
"Implementing STAY contributed to a significant increase in our revenue and customer satisfaction. The app pays for itself. We have seen significant increases in consumption for all of our services."
Yudy Mora
Product Owner Manager
"Implementing STAY contributed to a significant increase in our revenue and customer satisfaction. The app pays for itself. We have seen significant increases in consumption for all of our services."
Product Owner Manager Yudy Mora said, about their decision: "Our users rate the app 4.7 out of 5 on average. The app has been downloaded tens of thousands of times in 50 AMR hotels. As important as this is and in relation to our expectations of STAY. About 80-90% of the hotel's guests use the app. Increasing users has been a strategy for the hotel operations department and us. We are very pleased with it. It was a success. The results it had were impressive, but it was also very easy to implement. It's always a smooth and easy process when we introduce it to a new hotel."
The app pays for itself according to AMR's Product Manager. "Spa services, gourmet dinners, wine sales, and other premium services have seen significant increases since we implemented the app."
The implementation of STAY skyrocketed the number of users of AMR's app. Increasing them by 50% was their goal. However, they "far exceeded that goal."
AMR's users rate the app 4.7 out of 5 on average. The app has been downloaded tens of thousands of times in 50 AMR hotels. About 80-90% of the hotel's guests use the app.
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