GUEST EXPERIENCE

How STAY’s Contactless Services Helped Barceló Improve Guest Satisfaction and Reduce Waiting Times

Verified case study Hotel Tech Report has reached out to hoteliers at Barceló Hoteles to verify this case study.
Barceló started searching for the right app seven years ago. When they tried STAY, they knew it was the right tool for them. It started as a pilot program, and now it has been implemented in 102 hotels. Montalvo explains that the entire EMEA region of the company - Middle East, Africa, and Europe - relies on STAY.
Why it matters: For Barceló, technology is about streamlining processes. They wanted to implement a comprehensive tool that would allow hotel guests to communicate with their hotels throughout their stay.

  • Barcelo leverages STAY to digitize their service offerings so that customers can order drinks and food through their mobile devices, offering contactless services, implementing real time surveys during the stay or implementing the mobile key while becoming more sustainable. Guests can now book spa treatments, tables, room service, and bathrobes, and more.

Top 3 Core Objectives: The key objective of the client was to offer a digital guest experience tailored to guests' social demands and habits.

  • Streamline operations:: by implementing a guest app with a number of functionalities to make their guests' and staff's lives easier

  • Increase revenue:: by digitizing their services offering with STAY and making ordering room service or booking services very easy

  • Wow their guests: with the implementation of tactless functionalities such as the mobile key through STAY

"Thanks to STAY, we offer our guests an interaction tool with our staff. We can make real-time decisions with it. This simplifies our staff's duties at the same time. The guest experience has also been improved. This is done while being more environmentally friendly. It makes us happy."

Álvaro Montalvo

Project Manager Innovation

STAY

The Guest Experience OS used by the top hotel chains.

4.8 214 REVIEWS

Innovators Mentioned

Barceló Hoteles
STAY
Álvaro Montalvo
Hotel Tech Report reached out to Álvaro Montalvo who verified this case study.

Project Manager Innovation

Barceló Hoteles

Featured success stories for you

How Waypoint Hotel Streamlined Front Desk Operations, Achieved 39% Mobile Check-Ins and Drove $17K in Upsells With Canary
Waypoint Hotel & Canary Technologies
How Staypineapple Hotels Increased Upsells By 200% & Staff Efficiency by 20% With Canary
Staypineapple Hotels & Canary Technologies
Abraham Group's Digital Transformation: Elevating Guest Experiences with Duve and Achieving 360% ROI
Abraham Group & Duve
View more
👍 Project Manager Innovation Álvaro Montalvo said that Immediate results, guest satisfaction and good feedback from STAY:

  • "Thanks to STAY, we offer our guests an interaction tool with our staff. We can make real-time decisions with it. This simplifies our staff's duties at the same time. The guest experience has also been improved. This is done while being more environmentally friendly. It makes us happy."

⚖️ The selection process: During their research process, Álvaro Montalvo also researched Blackbell (formerly Hotelcloud), Monscierge, IRIS Systems, ALICE, and ultimately decided STAY was the best fit for them.

  • Project Manager Innovation Álvaro Montalvo said, about their decision: ""Barceló started searching for the right app seven years ago. When we tried STAY, we knew it was the right tool for us. It started as a pilot program, and now it has been implemented in 102 hotels. The entire Barcelo's EMEA region - Middle East, Africa, and Europe - relies on STAY."

📈 The results: After implementing STAY APP, Barceló Hotels make better decisions in real-time, room service is faster, guests are happier and the hotels are more sustainable

  • Room Service is faster. It's more comfortable. For the guests. And for the staff too

  • Barceló can make better decisions in real time

  • Through live surveys, Barceló can detect pain points more easily and streamline processes

You may also enjoy

Katathani Collection Grows Resort Revenue by 15 Percent with IDeaS G3 RMS
Katathani Collection & IDeaS
Flexible Pricing Strategy Drives Total Profitability at Heure Bleue Palais
Heure Bleue Palais & Duetto
One King West Hotel & Residence leveraged the power of cashback rewards to achieve a 27% increase in conversion.
One King West Hotel & Residence & The Guestbook
View more

Keep up with the latest hotel tech tips, trends and insights with HTR’s monthly newsletter, theRewind

Join 50,237 executives from top brands like Accor, Marriott, Viceroy, Shangri-La, Rosewood, Expedia and AirBnB and get the latest innovations and insights delivered to your inbox once a month.