Top 3 Core Objectives:
In an increasingly digital world where travelers’ buying behavior continues to shift online, it was essential for us to broaden our hotel channel management – without straining our small staff of six hotel workers. Historically, most of our bookings have been achieved directly, either through our website or the old-fashioned way – customers would just call us. In fact, two years ago, 70 percent of our bookings came from phone calls, nearly all Finnish families making reservations.
With Oracle Hospitality Distribution, a new hotel room booking software, we have the opportunity to diversify our customer mix significantly, and we’re already witnessing a change.
In the past, we had used a couple of OTAs manually, including Booking.com, but avoided others because it was impossible to spend the time to update them individually. But with the addition of Distribution, we don’t have to teach anyone to go to Booking.com and do this and that, because now all things happen in OPERA Cloud. We only have to set our rates once in OPERA Cloud, and they automatically become available to Booking.com as well as Expedia.
The availability of Expedia was an additional incentive for us to get Oracle Hospitality Distribution. We had not used Expedia before, but adding it required no extra work and we believe Expedia has greater appeal to a broader European market.
Single View for Efficiency:
Combined with Simphony, which orchestrates our food and beverage operations, we gain a single, universal view of guest activity and behavior on our property and its dining establishments. And the mobile capabilities of both solutions allow us to work productively and efficiently from anywhere at any time.