Why it matters:
The team at the Cheval Collection are no strangers to digital advertising and have been advertising online with SHR Group since 2015. Despite their continuing digital success and growth online, digital advertising has become more and more competitive against 3rd party channels and similar providers which means digital strategies need to adapt to ever
Partnering with SHR Group presented Cheval Collection with a new focus, and ability to open up new target markets through the use of paid advertising, website design and digital marketing.
Following the continuation of highly targeted, successful paid advertising campaigns, designed to attract new audiences to their
brand, we launched a brand new website in early 2023, achieving a new, more customer-focused online experience.
Building back up those key target markets for the Collection which they would have seen pre-pandemic and chasing more international business via display and search.
Investing more in Microsoft ads when the channel started to produce again post pandemic, focusing on the key markets for the Collection.