The Guestbook: Cash Rewards Suite
4.8 (103 REVIEWS)
HT Score
93 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Gautier, Carrie, James + 3 more experts recommend The Guestbook
Read RecommendationsThe Guestbook: Cash Rewards Suite
Ranked 2 (out of 45) in Direct Booking Tools
2023 Finalist
HotelTechAwards
Hoteliers voted The Guestbook as the #3 Direct Booking Tools provider in the 2023 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldDeveloped for hoteliers by hoteliers, The Guestbook: Cash Rewards Suite is a collection of growth driving enhancements to help boost direct bookings and increase your net revenue.
96% recommended by 134 hotels
Lotte New York Palace, Original Group, YOTEL Group & 131 others
More than 50% of The Guestbook’s reviews come from United States of America.
Ratings Summary
Ease of Use
4.8/5
Customer Support
4.9/5
ROI
4.8/5
Implementation
4.8/5
Recommended by
Achievements
This vendor's trending score is rising, The Guestbook: Cash Rewards Suite is the #3 most trending product in the Direct Booking Tools category (out of 45) and the #130 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreThe Guestbook’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseHoteliers voted The Guestbook as the #3 Direct Booking Tools provider in the 2023 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
About The Guestbook: Cash Rewards Suite
Founded in 2014 | Headquarters in Las Vegas (United States) | 45 employees
Amplify the efficacy of your direct booking efforts with The Guestbook’s Cash Rewards Suite. There’s good reason why Amazon, Apple, Target, and most major credit cards have chosen cash back as the sole rewards currency to drive business results: it’s the #1 preference of consumers, and it drives significant incremental profitability. Founded in 2014 by long-time hoteliers, The Guestbook leverages innovative technologies and extensive knowledge of the hospitality industry to help independent hoteliers increase direct bookings. It provides over 800 of the world’s savviest hotel teams a more rewarding way to boost net revenue.
Capabilities
Booking Engine Integration
Booking Engine Integration
With support for 65+ booking engines, easily inject the power of Cash Rewards into your existing site for an immediate boost to direct bookings.
Email Capture Plugin
Email Capture Plugin
There's a good chance some lookers aren't ready to be bookers. Travellers are 10x more likely to enroll in your marketing campaigns knowing they'll earn cash back when they book direct.
Member Deals
Member Deals
Guestbook Collection Hotels may offer private Member Only Deals and increase marketing exposure to over 2.5 million loyal Guestbook members.
RewardsDash
RewardsDash
Our hotelier extranet provides access to reporting, analytics, member profiles, and more.
In Stay Experiences
In Stay Experiences
Increase TRevPar and keep reward spend on property. Members can purchase any In Stay Experiences your property offers using their accrued rewards balance.
Features
Conversion Boosters
4/5 features
Personalization
4/5 features
Offers & Promotions
4/5 features
Rate Monitoring & Parity
4/5 features
Messaging & Communication
4/5 features
Rewards & Loyalty
4/5 features
Analytics & Performance
4/5 features
Available Add-ons & Modules
The Guestbook Extension
Loyalty Programs for Independents
A browser extension to help members automatically earn cash rewards at 1,000s of hotel's world-wide. With your hotel as part of The Guestbook Collection, we'll convince users shopping on popular hotel booking sites to book on brand.com instead.
Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
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Success Stories
One King West Hotel & Residence leveraged the power of cashback rewards to achieve a 27% increase in conversion.
Toronto (Canada)
Lotte New York Palace needed a way to attract new guests while giving past guests a reason to return.
New York (United States of America)
Discover how Grupo Posadas allowed The Guestbook to generate a substantial increase in web direct conversion and revenue.
References
"Implementing the Guestbook has been great for our Brand.com numbers-we've consistently seen month-over-month improvements in conversions and returns. We particularly appreciate how seamlessly the Guestbook operates in the backend. Once a guest signs up, the Guestbook takes care of all of the operational work."
Cindy Kim
Director of Revenue Management @
The Wick, Hudson, a Tribute Portfolio Hotel
"We have seen that the Guestbook improves our booking engine's conversion rate. More direct bookings means we have a greater number of opportunities to deliver excellent guest experiences and foster loyalty."
Eumi Koh
Assistant General Manager @
The London West Hollywood at Beverly Hills
"Implementing the Guestbook has been great for our numbers-we've consistently seen month-over-month improvements in conversions and returns. We particularly appreciate how seamlessly the Guestbook operates in the backend. Once a guest signs up, the Guestbook takes care of all of the operational work."
Cindy Kim
Director of Revenue Management @
The Wick, Hudson, a Tribute Portfolio Hotel
"We have seen that the Guestbook improves our booking engine's conversion rate. More direct bookings means we have a greater number of opportunities to deliver excellent guest experiences and foster loyalty."
Eumi Koh
Assistant General Manager @
The London West Hollywood at Beverly Hills
Featured Customers
Popularity by Segment
Size
1 | X-Small (1-9 room)
5 | Small (10-24 room)
26 | Medium (25-74 room)
55 | Large (75-199 room)
72 | X-Large (200+ room)
Country
99 | United States of America
22 | Mexico
8 | Canada
8 | United Kingdom
4 | Malaysia
3 | Dominican Republic
3 | Saint Lucia
2 | Bermuda
2 | Aruba
2 | Singapore
1 | Puerto Rico
1 | Sierra Leone
1 | Virgin Islands, U.S.
1 | Thailand
1 | Croatia
1 | France
1 | United Arab Emirates
1 | Belize
1 | Saint Martin (French part)
1 | Costa Rica
Type
67 | Boutiques
61 | Resorts
41 | Luxury Hotels
19 | Branded Hotels
16 | City Center Hotels
9 | Limited Service & Budget Hotels
7 | Casinos
7 | Hostels
7 | RV Parks & Campgrounds
7 | Vacation Rentals & Villas
6 | Airport/Conference Hotels
4 | Extended Stay & Serviced Apartments
3 | Bed & Breakfast & Inns
2 | Motels
Region
129 | North America
14 | Central America
10 | Europe
7 | Asia Pacific
1 | Middle East
1 | South America
1 | Africa
Category
159 | Loyalty Programs for Independents
103 | Direct Booking Tools
More Products by The Guestbook
Hotelier Rating
10
Great partner to our independent, boutique hotel
Hotel Manager from 100 to 199 room Boutique in San Francisco (United States of America)
Verified
6 days ago
Transaction processing is largely automated, lending itself to a diminished operational impact. Enhanced portal provides helpful analytics with whatever level of detail desired.
United States of America
United States of America
Hotel Manager
Large Hotel
10
An amazing product and what a Team!
VP of Revenue from 200 to 499 room Boutique in West Hollywood (United States of America)
Verified
7 days ago
Working with Guestbook is a pleasure: extremely competent team, always willing to support. Their product has helped our performance significantly
United States of America
United States of America
VP of Revenue
X-Large Hotel
10
Good!
RM from 100 to 199 room Boutique in Playa del Carmen (Mexico)
Verified
7 days ago
It allows rewards for our mutual clients and easy contact by email. In addition, it allows an increase in sales through our website.
Mexico
Mexico
RM
Large Hotel
10
The Guestbook is Great!
Front Office Manager from 100 to 199 room Boutique in San Francisco (United States of America)
Verified
7 days ago
The platform is user friendly and easy to use, enhancing our volume of direct bookings in utilizing a rewards program. Service from The Guestbook team is stellar! From the day-to-day perspective the process for redemption and reconciliation through the platform is fairly seamless.
United States of America
United States of America
Front Office Manager
Large Hotel
5
Easy to work with.
Accounts Assistant from 25-49 room City Center Hotel in (United Kingdom)
Verified
20 days ago
*Allow our costumers rewards. *Easy contact through email with costumer service. *Traffic and bookings increased on our website *Provides great analytic data
United Kingdom
United Kingdom
Accounts Assistant
Medium Hotel
10
Great cash reward program
COO from 10 to 24 room Boutique in Tulum (Mexico)
Verified
21 days ago
Is easy to sign up, clients love it, and had helped us to gain a lot of direct bookings since we started.
Mexico
Mexico
COO
Small Hotel
5
Easy to work with.
Head of Operations from 25-49 room City Center Hotel in (United Kingdom)
Verified
21 days ago
*Allow our costumers rewards.*Easy contact through email with costumer service.*Traffic and bookings increased on our website *Provides great analytic data
United Kingdom
United Kingdom
Head of Operations
Medium Hotel
8
Friendly and hands on system
from 100 to 199 room City Center Hotel in Bukit Mertajam (Malaysia)
Verified
21 days ago
I find out that Siteminder is one of the hands on and useful CM with lots of function. Easy to work with hotel PMS
Malaysia
Malaysia
Large Hotel
10
Great Product and the support from Gabby and the team has been beyond our expectations.
SR Manager of Revenue & Reservations from 500+ room Casino in Tunica Resorts (United States of America)
Verified
22 days ago
The ease of use. Support and of course the product. The data doesn't lie and our property teams share customer commenton how well they like it too!
United States of America
United States of America
SR Manager of Revenue & Reservations
X-Large Hotel
10
Great Product, even better Customer Service and Support!
Corp. Director of Finance & Revenue Strategy. from 50-74 room Boutique in Menlo Park (United States of America)
Verified
22 days ago
Ease of use, great partner support, cost effective for our independent properties. Reporting is very easy to understand and can be shared amongst the team with little no need for further explanation. Also, the meeting planner reward functionality has been a huge benefit for our sales teams.
United States of America
United States of America
Corp. Director of Finance & Revenue Strategy.
Medium Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Partnering with The Guestbook has been phenomenal. From the team that works behind the scenes making sure they can provide users with the best value when booking hotels around the world to the ease of use of their loyalty program. The various options given to guests between cash back, cash for a cause or cash forward give flexibility to all kind of travelers.
Showing all answers to: "What does this product or service do well?"
Partnering with The Guestbook has been phenomenal. From the team that works behind the scenes making sure they can provide users with the best value when booking hotels around the world to the ease of use of their loyalty program. The various options given to guests between cash back, cash for a cause or cash forward give flexibility to all kind of travelers.
The Guestbook provides a very simple and cost-effective way for Independents to launch a plug n play rewards program that pays for itself over and over again. In this competitive market, where consumers are expecting points and programs, this well thought out program enables Independents to stay in the game.
The Guest Book is a great platform that enables independent hotels and groups to offer loyalty to guests, allowing them to compete with large chains. Additionally, they do a great job in marketing hotels to drive direct traffic.
A fantastic set of products for independent hotels! We really like The Guestbooks product offering as their tools give the traveler the ability to choose how they want to use their cash rewards when booking direct at your property.
The Guestbook brings an innovative, forward-thinking, loyalty program to the hospitality industry. By creating the network effect, binding independent hotels together under one program, this strengthens the direct booking offering creating immense value for guests. Their team is smart and agile, the API's robust and they have been great partners to work with when integrating their program into our technology. We have seen direct booking results grow immensely through our partnership.
Question:
What differentiates this product or service from the competition?
Answer:
The cash back option is a huge differentiator from larger hotel chains and other loyalty programs. It is a unique feature that offers independent hotels tremendous value. The Guestbook booking platform is also a very cool way to browse hundreds of hotels they work with.
Showing all answers to: "What differentiates this product or service from the competition?"
The cash back option is a huge differentiator from larger hotel chains and other loyalty programs. It is a unique feature that offers independent hotels tremendous value. The Guestbook booking platform is also a very cool way to browse hundreds of hotels they work with.
Great way for Independents to incentivize Direct Bookings. Everything I have seen so far is innovative and easy to implement. The team is also great to work with. Very simple and cost-effective way for Independents to launch a plug n play rewards program that pays for itself over and over again
The Guest Book is a bridge between direct guests and their hotels. They are able to engage with guests at varying parts of the guest journey and enables hotels to easily. customise and add promotions.
The offering is simple to understand, it allows hoteliers the ability to attract new guests by making your property stand out. You then can convince the customer to book through the offer and then retain them.
There are a few points of differentiation to callout from The Guestbook's product offering which include, seamless integration into our booking engine, API capabilities into our suite of products, agile team that is open to testing and trialing pilot programs with our product teams, laser focus on customer needs and wanting to always do right by the customer which I value as a partner.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
I would highly recommend a hotel partner implementing Guestbook into their booking flow. The various rewards offered make this product a great addition for guests. It's a great additional incentive for guests to book on the hotel website and a great way for hotels to drive additional business.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
I would highly recommend a hotel partner implementing Guestbook into their booking flow. The various rewards offered make this product a great addition for guests. It's a great additional incentive for guests to book on the hotel website and a great way for hotels to drive additional business.
The Guestbook provides a very simple and cost-effective way for Independents to launch a plug n play rewards program that pays for itself over and over again. In this competitive market, where consumers are expecting points and programs, this well thought out program enables Independents to stay in the game.
When selecting any type of service or software to enhance your guest journey or tech stack, it's worth spending the time to speak with their existing users, and understand their experience. In this case, you won't be disappointed!
A fantastic set of products for independent hotels! We really like The Guestbooks product offering as their tools give the traveler the ability to choose how they want to use their cash rewards when booking direct at your property. It allows hoteliers the ability to attract new guests by making your property stand out. You then can convince the customer to book through the offer and then retain them. Some other loyalty offerings aren't as simple as The Guestbooks and their offerings are gimmiky in my mind.
One avenue The Guestbook is really excelling in is the Meta Channel, Google specifically. When hotels offer a great rate (rate parity), an option to "book direct," and teaser text that says "Book Direct and receive up to 15% cash rewards" the consumer can immediately compare which site will offer the most value which in this case is brand.com. The shift from the value of the OTA to the value of booking direct has been accelerated with The Guestbook program.
Recommended by
Gautier Colin
VP, Partnerships
@
Selfbook
Carrie Ell
Sr. Market Director
@
The Hotels Network
James Bishop
Senior Director, Global Ecosystem
@
SiteMinder
Mark Oliver
Vice President, Business Development
@
GCommerce Solutions
Will Darrah
VP of Sales North America
@
Amadeus
Gautier Colin
VP, Partnerships
@
Selfbook
Carrie Ell
Sr. Market Director
@
The Hotels Network
James Bishop
Senior Director, Global Ecosystem
@
SiteMinder
Mark Oliver
Vice President, Business Development
@
GCommerce Solutions
Will Darrah
VP of Sales North America
@
Amadeus
William Darrah
Vice President
@
Amadeus Hospitality Americas
Are you a consultant or vendor that recommends The Guestbook?
Leave a recommendation
Posts
The Guestbook
1 week ago
One King West Hotel & Residence leveraged the power of cashback rewards to achieve a 27% increase in conversion.
The Guestbook
2 months ago
Lotte New York Palace needed a way to attract new guests while giving past guests a reason to return.
The Guestbook
2 months ago
Discover how Grupo Posadas allowed The Guestbook to generate a substantial increase in web direct conversion and revenue.
The Guestbook
10 months ago
Selfbook and The Guestbook Team Up to Combine Cash Rewards With Seamless Hotel Bookings
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Support
Unverified
The Guestbook has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
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