MARKETING

The San Carlos Hotel in New York City leveraged the power of cashback rewards to achieve a 35% increase in conversion.

Verified case study Hotel Tech Report has reached out to hoteliers at San Carlos Hotel to verify this case study.
In the competitive New York City market The San Carlos Hotel sought ways to differentiate themselves by offering Cashback Rewards.
Why it matters: Within a year of partnering with The Guestbook, San Carlos Hotel saw a dramatic shift in direct bookings, which resulted in a significant increase in profitability.
  • The property leveraged different resources available from The Guestbook to achieve their direct booking initiatives.

Top 3 Core Objectives: In 2017 The San Carlos Hotel partnered with The Guestbook to increase direct bookings and maximize profitability.
  • Increased Guest Lotyalty: Foster lasting relationships with guests through personalized experiences and loyalty rewards, resulting in a high rate of returning guests

  • Enhanced Direct Bookings: Shift bookings from expensive OTA's and third parties to direct channels.

  • Continuous Business Growth: Drive sustained revenue growth by leveraging The Guestbook's additional marketing tools and best practices to optimize marketing efforts and attract a diverse range of guests.

The Guestbook

Developed for hoteliers by hoteliers, The Guestbook: Cash Rewards Suite is a collection of growth driving enhancements to help boost direct bookings and increase your net revenue.

Innovators Mentioned

San Carlos Hotel
The Guestbook
JV
Johanna Vargas
Hotel Tech Report reached out to Johanna Vargas who verified this case study.

Yield Manager

San Carlos Hotel

"Partnering with The Guestbook has been highly effective in boosting our direct bookings"

Johanna Vargas

Yield Manager

👍 Yield Manager Johanna Vargas said that with the increase in direct bookings we have seen a dramatic shift from OTA's which increased our profitability year after year:
  • "Partnering with The Guestbook has been highly effective in boosting our direct bookings"

⚖️ The selection process: During their research process, Johanna Vargas evaluated The Guestbook's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that The Guestbook was the best fit solution:
  • Yield Manager Johanna Vargas said, about their decision: "They truly are invested in our profitability and success. The Guestbook continuously seeks ways to always innovate."

📈 The results: The San Carlos Hotel noticed an immediate shift in direct business which resulted in an immediate increase in profitability.
  • +35.10% Increase in Conversion

  • +$2.75M Annual Room Revenue Impact

  • 17.5X ROI

Keep up with the latest hotel tech tips, trends and insights with HTR’s monthly newsletter, theRewind

Join 50,237 executives from top brands like Accor, Marriott, Viceroy, Shangri-La, Rosewood, Expedia and AirBnB and get the latest innovations and insights delivered to your inbox once a month.