MARKETING

The West-End Hotel Collection in France has partnered with the Guestbook to enhance their three Parisian hotels' direct booking conversions.

Verified case study Hotel Tech Report has reached out to hoteliers at West-End Hotel Collection to verify this case study.
Case study header image
In 2016, this hotel group partnered with The Guestbook aiming to drive direct bookings.
Why it matters: The West-End Collection was able to propel brand loyalty and improve the overall guest experience.
  • The group was aiming to increase direct bookings and net revenue while still providing world class luxury services to their guests as well as staying competitive with larger chains by offering an attractive loyalty program.

Top 3 Core Objectives: Top 3 Core Objectives: Explore how the West-End Hotel Collection leveraged The Guestbook's tools and features by increasing direct bookings and optimizing revenue.
  • Enhanced Direct Bookings: Shift bookings from high-commission OTA's and third parties to direct channels.

  • Continuous Business Growth: Drive sustained revenue growth by leveraging The Guestbook's additional marketing tools and best practices to optimize marketing efforts and attract a diverse range of guests.

  • Strengthened Guest Loyalty: Foster lasting relationships with luxury guests through personalized experiences and loyalty rewards, resulting in a high rate of returning guests.

The Guestbook

The Guestbook helps independent and boutique hotels drive direct bookings by leveraging the power of cash back rewards and exposure to its 2.5 million+ registered members.

Innovators Mentioned

West-End Hotel Collection
The Guestbook
KG
Karen Gameros
Hotel Tech Report reached out to Karen Gameros who verified this case study.

Sales Manager

West-End Hotel Collection

"The Guestbook has proven to be highly effective in boosting our direct bookings."

Karen Gameros

Sales Manager

👍 Sales Manager Karen Gameros said that The solution offered is both simple and seamless.:
  • "The Guestbook has proven to be highly effective in boosting our direct bookings."

⚖️ The selection process: During their research process, Karen Gameros evaluated The Guestbook's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that The Guestbook was the best fit solution:
  • Sales Manager Karen Gameros said, about their decision: "The solution offered is both simple and seamless, designed to attract and reward our new and returning luxury guests effortlessly with impressive results."

📈 The results: Remarkably, this initiative has paid for itself with new reservations generated from existing Guestbook members alone which have fully covered all program costs with a 18.9X revenue to cost multiple while propelling brand loyalty and improving the overall guest experience.
  • 130% Direct Conversion Increase

  • 100% Program Cost Covered by Guestbook Cross Network

  • 18.9x ROI

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