Case Study

YOTEL grows direct bookings and rewards loyal guests

Gabby Andrews

The Guestbook · July 12, 2024

As a leader in the industry, YOTEL sought like-minded partners to help scale while consistently delivering a high-quality guest experience.

Why it matters: In today’s digital era, hotels grapple with substantial competition from OTAs and other digital platforms.

Recognizing this challenge, YOTEL partnered with The Guestbook in 2021 to utilize the power of cash back rewards.

Top 3 Core Objectives: With dozens of locations around the globe and expansion plans on the horizon, this innovative hotel group wanted to integrate new technologies to improve guest experience and accelerate growth.

Increase Direct Bookings: Shift bookings from expensive OTA's and third parties to direct channels.
Digital Strategy: It was crucial to offer cash rewards benefits as a way to compete against hotel chains and OTA's to encourage guests to book direct.
Increase Guest Loyalty: Foster lasting relationships with guests through personalized experiences and loyalty rewards, resulting in a high rate of returning guests.

"The Guestbook has been pivotal for increasing our direct reservations and growing the loyalty of our guests, and continue to be a key part of our long-term direct strategy."

Augustin Cacot

VP of Demand

👍 VP of Demand Augustin Cacot said that Adding The Guestbook has changed the way our hotel guests book:

"The Guestbook has been pivotal for increasing our direct reservations and growing the loyalty of our guests, and continue to be a key part of our long-term direct strategy."

⚖️ The selection process: During their research process, Augustin Cacot evaluated The Guestbook's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that The Guestbook was the best fit solution:

VP of Demand Augustin Cacot said, about their decision: "Smart design and creative use of technology are core to our brand, so we knew we found like-minder partners in The Guestbook."

📈 The results: YOTEL noticed an immediate shift in direct business and created long lasting loyalty with returning guests.