MEETINGS & EVENTS

A leading management company, AZUL Hospitality, selected STS Cloud as the standard for their portfolio of hotels.

Not yet verified This case study hasn't been verified by Azul Hospitality yet
AZUL Hospitality Group, which focuses on hotels and resorts with unique destination and product attributes, has established a widely acknowledged reputation for success, maximizing property revenues.
Why it matters: AZUL selected STS Cloud as the standard for their portfolio of hotels.
  • AZUL hotels was looking to effectively maximize profits, control costs, and offer exceptional guest service to ensure the strongest possible bottom line with an easy to use, affordable and feature rich sales and catering system.

Top 3 Core Objectives: As the demand for travel and events returns, AZUL hotels are primed for both recovery and long-term success and growth. “We have a lot of growth in the pipeline and are expecting to grow the portfolio by about 25% by the end of the year.”
  • MULTI-PROPERTY INSIGHTS: Need visibility into multiple properties from a single solution

  • WINNING PROPOSAL PROCESS: Creating proposals that stand out and increase conversions

  • OPTIMIZING TEAM PRODUCTIVITY: Streamlining and automating processes to optimize sales team productivity

SalesAndCatering.com

The most affordable full-featured Sales and Catering systems for hospitality

Innovators Mentioned

Azul Hospitality
SalesAndCatering.com
Melissa Matthews
The hotelier hasn't yet verified the case study.

VP of Sales

Azul Hospitality

"“We have a lot of growth in the pipeline and are expecting to grow the portfolio by about 25% by the end of the year. We reviewed many sales systems for our properties, and STS Cloud stood out amongst the competition. AZUL is now well-positioned to close business as soon as an inquiry or RFP is received, whether via the phone or electronically. STS Cloud’s ProposalPath integration makes this possible to respond in minutes and win more business.""

Melissa Matthews

VP of Sales

👍 VP of Sales Melissa Matthews said that “We reviewed many sales systems for our properties, and STS Cloud stood out amongst the competition.”:
  • "“We have a lot of growth in the pipeline and are expecting to grow the portfolio by about 25% by the end of the year. We reviewed many sales systems for our properties, and STS Cloud stood out amongst the competition. AZUL is now well-positioned to close business as soon as an inquiry or RFP is received, whether via the phone or electronically. STS Cloud’s ProposalPath integration makes this possible to respond in minutes and win more business.""

⚖️ The selection process: During their research process, Melissa Matthews evaluated SalesAndCatering.com's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SalesAndCatering.com was the best fit solution:
  • VP of Sales Melissa Matthews said, about their decision: "The user experience is easy to navigate, intuitive, and fast. We also love the e-mail and e-proposal integrations, as well as the dedicated Account Integration Manager and great support."

📈 The results: In June of 2020, STS Cloud and AZUL Hospitality Group began an exciting new partnership, as AZUL selected STS Cloud as the standard for their portfolio of hotels.
  • “For AZUL’s bevy of select-service hotels, the corporate dashboard offered by STS Cloud was a game-changer. The corporate dashboard and ability to toggle back and forth have been extremely helpful in keeping the team on track and analyzing results.”

  • We are constantly hearing from customers that speed to market and flexibility are the most important determining factors in choosing a hotel,” shares Matthews. Anticipating an influx in travel and event interest, AZUL is now well-positioned to close business as soon as an inquiry or RFP is received, whether via the phone or electronically. STS Cloud’s ProposalPath integration makes this possible to respond in minutes and win more business.”

  • “Many of our hotels had to, unfortunately, furlough Sales Managers during the early days of the pandemic. Moreover, many talented salespeople have left the industry entirely. To remedy this and boost our rehiring efforts, we’ve been offering more competitive incentives, as well as career progression plans,” says Matthews. “We’ve also looked at sellers outside the industry to broaden our scope of potentially qualified candidates"

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